Everything You Need to Learn About Blog Comments and SEO

Kevin Jorgensen
Kevin Jorgensen Partner, Innovative Marketing Resources

Posted on December 13th 2012

Everything You Need to Learn About Blog Comments and SEO

A few years ago, the comment fields on blogs often resembled a land mine field of spam. For every genuine comment, there were at least 3 more hawking diet pills or gambling web sites. It is an effective SEO tactic to leave comments on the blogs of people with digital influence, but not for the reason you might think. For starters, these links just aren’t worth that much. Not all links are created equal, and one generated by commenting on a blog blog-comments-and-seopost will have much less benefit than if one of your pages is cited by a big-name blog. The value comes from audience engagement that builds relationships - most bloggers love comments, and it's a great way to get noticed and develop relationships that increase your authority and digital influence. We'll review several things every business blogger needs to know about online comments and SEO:

1. Comments can Build an Audience

If you've just started blogging for business, or you've been blogging for a time and have yet to gain any serious traction, commenting on other blogs should be high on your priority list. Don't just say "great article" or ask them to check out a specific piece of blog content on your own website - no one will react well to blatant self-promotion or thin commentary. Say something intelligent, engage in dialogue and come back to do it again the next day. According to Mike Collins of SEO Site Checkup, their audience will take notice if you're consistently adding value to the dialogue.

2. There's a Potential for Bad SEO

Spammers are attracted to blog comments like flies to honey. You can lose credibility in the eyes of Google or other major search engines if you're not careful. Ste Kerwer recommends you install a Captcha-style verification program, turn off hyperlinks in your comments or even block your comments from being indexed by search entirely to avoid negative SEO.

3. Responding to Comments is Crucial

Sure, responding to comments takes time, and if there's anything small business-owners have in common, it's a shortage of free time. But it's just not optional - D.J. of the popular blog Thoughts From Paris recently confessed that he's historically been inconsistent about responding to comments on his content, but he made a public commitment to respond to every single one. Kerwer highlights 5 reasons that responding to online comments and SEO are a critical mix:

  • Comments Result in More Comments - Are readers going to feel more comfortable jumping into a vibrant discussion with dozens of comments or just a few? Making a point of responding quickly can encourage open dialogue.
  • Comments Add Value - Many readers may share personal experiences in the comments, or they could also add data or research which adds value to your content.
  • There's More Search Material from Online Comments and SEO -  If you don't block search engines from crawling your comments, it's more, fresh material that will be indexed by search engines.
  • Comments Increase Authority - Even if you're still working to build your digital influence, having active comments on your blog content will make you seem you like you really know what you're talking about to web site visitors.
  • Comments Increase Subscribers -  If you develop the reputation of having engaging dialogue on your website, it will increase the chances or readers subscribing to your RSS feed or returning.

Online comments and SEO are a natural match, but it's not about gaming Google. It’s about increasing the value of your high quality original content by engaging your audience. Generating the social shares and inbound links from websites and bloggers with digital influence requires developing an audience and connections, and actively engaging with readers in your comments is a powerful way to get started. Do you leave comments? Do read blog comments? Have you found them to be a good way to build relationships or increase your digital influence?

Kevin Jorgensen

Kevin Jorgensen

Partner, Innovative Marketing Resources

Started my career as an engineer because I enjoy mastering the way things work but quickly learned that people are much more challenging and interesting than machines. Marketing seemed the perfect sandbox. Since the early 90s, pursued the marketing craft in high tech, non-profits and consumer services as a serial entrepreneur who is fascinated by the art and process of communicating the essence and value of ideas in ways that inspire action. Inbound marketing and social media, for all the obvious reasons, have become a passion and something I write about as often as I can but always in the ah-ha moment when the light comes on. Today you can find me at my inbound marketing agency, Innovative Marketing Resources. www.imrcorp.com
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Posted on December 14th 2012 at 10:36AM

After reading the first part of you're article, nobody dares to comment.. LOL

iI strikes me that on this site there are few responses per blog post. I am not a spammer but started a new blog. So what you call at point 1 is correct. I'm curious how you react to point 3.

Posted on December 14th 2012 at 3:17PM

I think this is a great way of building thought leadership credentials as wells. I have tried it and it looks like a decent strategy.

read more here: http://bit.ly/ZoG5vZ

Chad VanCalster
Posted on January 4th 2013 at 12:11AM

Good article.   We integrated the Facebook comment system instead of an internal commenting system.  This holds the user accountable for his/her post and posts the comment to facebook, thereby exposing the article to their audience.


If you'd like to see an example:  http://www.sonixsocialmedia.com/blog/item/47-resolutions-and-empty-promi...




Posted on February 15th 2013 at 2:10PM

It is a great article about commenting on blogs, I think blog commenting is the most powerfull way of creating dynamic traffic on website, it gives a lots of help and information to the user of that particular site, thanks for sharing such amazing and helpful informaion with your blog user.

SEO Belfast
Posted on April 19th 2013 at 12:30PM

No-follow is a good deterrent for reducing negative SEO spam. When spammers are looking for link juice they will no doubt have a software running to spot blogs they can utilise. If they see that the comment links are no-follow they tend not to comment at all, keeping quality relevant comments to a maximum.

Posted on December 3rd 2013 at 5:52AM
As a seo expert I am really interested to learn more about blog comment's and search engine optimization. That's why this kind of article always help me to increasing my knowledge about SEO. I can't miss any kind of opportunity which really help me for developing my career. Thanks to the admin for your informative article. http://www.whitehatseoteam.com/
Posted on December 6th 2013 at 8:00AM

Comments on blogs are essential to SEO and your internet strategy. It provides engagement among your readers, and responding to these with real content can be very powerful. And once your blog comments gain prominence, you will attract spammers and may be bad to your SEO. Thus, always have someone to look after this.