May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 21 Posted 1 year ago
I agree with your thoughts on "tech-savvy, connected 24/7, optimistic, success-driven" Millenials. The infographic is a great way to get a quick impression of this rising power market segment. Examples shown: As of 2014, they are aged 14-33, and have overtaken Baby Boomers as the largest percent of the US population. They will surpass the spending power of Baby Boomers by 2018. $600 billion / year purchasing power ... and growing fast.
This generation offers great promise for productive growth and innovation! They are our future. May the force be with them.