Jan 21 Posted 3 years ago
I agree with your thoughts on "tech-savvy, connected 24/7, optimistic, success-driven" Millenials. The infographic is a great way to get a quick impression of this rising power market segment. Examples shown: As of 2014, they are aged 14-33, and have overtaken Baby Boomers as the largest percent of the US population. They will surpass the spending power of Baby Boomers by 2018. $600 billion / year purchasing power ... and growing fast.
This generation offers great promise for productive growth and innovation! They are our future. May the force be with them.
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...