The Evolution of Social Business

Haydn
Haydn Shaughnessy Thought Leadership, Cogenuity

Posted on January 19th 2012

The Evolution of  Social Business

Author: Andy Hewitt

Social business is one of the big business buzzwords of 2012 but how many people actually know what it means? At Global Dawn we traced the history of social business over the past thirty years to show it’s not just a 2012 fad. 

Nor is it just social media plus. Social business is an important step in the evolution of how business is done and it has many, many facets.

This explanatory infographic shows all the routes business has travelled in order to become more social. Yes, it’s about social media but it’s also about values, customers, collaboration, involvement and engagement
.

The infographic illustrates many strands coming together to change business. It also puts social media in a new context, a preparatory stage to a more values-driven relationship with customers and employees.

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Haydn

Haydn Shaughnessy

Thought Leadership, Cogenuity

I've been writing about business and digital culture for about ten years, wrote the Convergence Culture column in the Irish Times, was formerly editor of innovation management and a partner at The Conversation Group. I currently help a select few companies to develop their thought leadership strategies. You can contact me by using my full name before @gmail.com.

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