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The Evolution of Social Business

Author: Andy Hewitt

Social business is one of the big business buzzwords of 2012 but how many people actually know what it means? At Global Dawn we traced the history of social business over the past thirty years to show it’s not just a 2012 fad. 

Nor is it just social media plus. Social business is an important step in the evolution of how business is done and it has many, many facets.

This explanatory infographic shows all the routes business has travelled in order to become more social. Yes, it’s about social media but it’s also about values, customers, collaboration, involvement and engagement

The infographic illustrates many strands coming together to change business. It also puts social media in a new context, a preparatory stage to a more values-driven relationship with customers and employees.


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