Sep 3 Posted 6 years ago
I think that for any company to be successful you need to have have a focus on both sides of the equation. With out having the focus on both sides all you are going to do is create an unbalanced message with no 'buy in' from clients or customers. The other thing to remember is that different businesses are going to need different approaches - if it is a community they want to build then spend time on making this happen, however if your customers want valuable information to make their lives easier then spend your time on creating that info. Find out what they want and then make it for them - but make sure that the company is on board!!
May 14 Posted 7 years ago Hi Maria
I like the definition of community manager vs social media manager, but of course the responsibilities described are often these of one and the same person, especially in SMEs.
There however still is a lot of discussion who this function belongs to. Mostly it is said Marketing or PR, but I also believe when a company will be fully engaging in social media, it must become a 'social business' and thus social media and its accompanying principles must spread through the entire organization. This is why a cross-functional team, with representatives from all departments, can be considered 'ideal'. It is also so that all departments have information on your customer or audience, which thus have to be centralized. In the beginning of a company's social media efforts, however, this is not always easy, nor advised. A centralized approach, where one department takes the lead in the company's social efforts would be a better start, from which it can than steadily grow.
Good post and some interesting reflections.
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