Explainer Video on Explainer Videos: An Undervalued Tool for Marketers [VIDEO]

Posted on November 28th 2013

Explainer Video on Explainer Videos: An Undervalued Tool for Marketers [VIDEO]

With consumer attention spans continually on the decline, marketers and brands must communicate the what, why, and how without information overload.  Research has found that presentations with words and images are 50% more effective when the words are communicated verbally.  So why are so many brands filling their home page with text alone?

Cue the explainer video. Savvy marketers value their audience’s time, and use visual communication, like explainer videos, to maximize viewer comprehension. The efficacy here is based on the dual channel hypothesis, which states that the brain receives information through 2 channels: our eyes and our ears. If too much information comes in to either one, there can be an overload, which leads to a decrease in comprehension. A voice-over allows the viewer to activate the auditory region of their brain, while the eyes can focus on the images, allowing for greater retainment of information.

Column Five demonstrates the value of this helpful tool, and the science behind it, in the explainer video about explainer videos below:

http://vimeo.com/75924498

 

DouglasKarr

Douglas Karr

CEO, DK New Media

Author of Corporate Blogging for Dummies, Founder and Chief Blogger of The Marketing Technology Blog, and CEO of DK New Media
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Comments

Animation Outsourced Studios
Posted on January 3rd 2014 at 3:27AM

Nice explainer video on explainer video. Although the focus is how to make an effective explainer video, the video itself failed to mention that a great script and story board are also important.

In addition, the always follow the 3S, Short, Simple and Share.