Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Facebook Ads About To Get A Big Facelift
Posted on June 10th 2013
I love following Facebook in my News Alerts. They are always up to something, and for a social media healthcare strategist, it’s exciting and intriguing to keep a close eye on Facebook News. Currently, Facebook has 27 Advertising options for Facebook pages, personal profiles, and more. From Ads in the News Feed or Sponsored Stories or Boosted Posts, to the more traditional Facebook Ad on the right-hand-side of the News Feed, there are a plethora of options, which the healthcare marketing team at Quaintise actually enjoys. However, all sources are pointing to a change in Facebook’s Advertising options, and it’s big.
From 27 to 13
Rumors are circulating after a Facebook announcement on Thursday stating that Facebook advertising options will literally be cut in half. With great pressure to increase ROI for it’s own investors in the public arena, combined with lawsuits from Facebook users who do not want their names and profile pics used in Sponsored Story advertising, Mark Zuckerberg and his team at Facebook have decided to make some changes, which will greatly affect every healthcare marketing agency.
According to the Huffington Post, advertising accounts for 85 percent of Facebook’s revenue, and this less is more strategy is Facebook’s attempt to reinvigorate revenue growth.
So, what exactly is changing for healthcare marketing agencies and social media advertising?
Goodbye Sponsored Stories
Well, kind of. Sponsored stories are getting the boot in the way we know sponsored stories, but they will pop up in a different manner. Sources are telling us that while we will no longer see Sponsored Stories on their own, possibly due to the $20 million class action lawsuit that was settled earlier this year on the implementation of Sponsored Stories, we will see something similar associated with more ‘social ads.’ Sponsored Stories will be combined with traditional News Feed ads.
Questions for Pages
Remember that option in your status updates where you could ‘ask a question?’ This poll-life feature is being dropped all together, and for good reason. Here at Quaintise our healthcare marketing experts never found much use for it.
Offers was a way for small and large business owners to post deals and specials, allowing Facebook users to cash in on that Offer right there on Facebook. Although this was not utilized much in healthcare marketing campaigns, I definitely saw the benefit of using this for small business campaigns. I’m sure many small business owners and small business social media strategists will miss this one.
Hello Social Ads
It seems strange to hear that Ads are getting more social with Facebook’s rollout of their new advertising platform. I mean, ads on Facebook should inherently be social, right? Well, Facebook thinks they can be better, and we love that about them! As mentioned, Sponsored Stories aren’t necessarily going away, they are simply combining that your friend liked a page feature with traditional ads, adding a Like feature, a Comment feature, and a Page Like feature to one, simple and hopefully effective ad.
Personally, I LOVE this idea. It is frustrating to run an ad three different ways to make sure that you are covering all social aspects of that ad – Comments, Post Likes and Page Likes. With one ad combining all of these options, I see great things in the future of Facebook ads.
For a team of social media experts in healthcare marketing, look no further then Quaintise! Contact us today for the best social media strategy!