- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthOracle CEO Larry Ellison Takes New Role: What Does It Really Mean?
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media MarketingIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small BusinessesWhat's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Facebook Kills Sponsored Stories in April
Posted on January 12th 2014
In an update from June of last year, Facebook stated, "Our vision is that over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them achieve it." Facebook just announced that the next step in this series of changes is to eliminate Sponsored Story advertisements on April 9th, 2014.
What is a Sponsored Story anyway? You may have noticed that you see ads in your Facebook newsfeed for brands and products, some of which you are unfamiliar with or have never heard of before. There's an easy explanation for this: your friends like, post, or otherwise interact with a brand that uses Sponsored Stories and those interactions then show up in your News Feed.
Facebook visualizes "social context"
There has been a great deal of controversy and backlash over this which has prompted a change in the way Facebook does 'social advertising'. Don't be mistaken, ads for businesses and products will certainly not disappear entirely from Facebook. However, they will be more neatly integrated and streamlined to fit Facebook's idea of "social context".
What implications will this have on traffic to brand pages and brand marketing on Facebook? It's definitely a hot topic everyone seems to have an opinion about. Although Facebook certainly isn't cutting ties with advertising all-together, its users will certainly enjoy more "natural" interactions and experiences.
This post originally appeared on the Engagor blog.