Facebook Kills Sponsored Stories in April

cjoye
Cameron Joye Marketing Manager, Engagor

Posted on January 12th 2014

Facebook Kills Sponsored Stories in April

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In an update from June of last year, Facebook stated, "Our vision is that over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them achieve it." Facebook just announced that the next step in this series of changes is to eliminate Sponsored Story advertisements on April 9th, 2014.

What is a Sponsored Story anyway? You may have noticed that you see ads in your Facebook newsfeed for brands and products, some of which you are unfamiliar with or have never heard of before. There's an easy explanation for this: your friends like, post, or otherwise interact with a brand that uses Sponsored Stories and those interactions then show up in your News Feed.

 sponsored stories

Facebook visualizes "social context"

There has been a great deal of controversy and backlash over this which has prompted a change in the way Facebook does 'social advertising'. Don't be mistaken, ads for businesses and products will certainly not disappear entirely from Facebook. However, they will be more neatly integrated and streamlined to fit Facebook's idea of "social context".

What implications will this have on traffic to brand pages and brand marketing on Facebook? It's definitely a hot topic everyone seems to have an opinion about. Although Facebook certainly isn't cutting ties with advertising all-together, its users will certainly enjoy more "natural" interactions and experiences.

This post originally appeared on the Engagor blog.

cjoye

Cameron Joye

Marketing Manager, Engagor

Cameron Joye is Community Manager at Engagor, an all-in-one social media management tool for companies that want to monitor and manage their online presence. Cameron is a Thought Leader and Brand Advocate specializing in social media marketing and CRM.

Feel free to start a conversation with her via Twitter @Cameron_Joye

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Comments

Showrav Ssl
Posted on January 12th 2014 at 6:03PM

Liked that. Advance info will help me for setting up my next ads budget plan.

cjoye
Posted on January 13th 2014 at 8:12AM

I'm glad it was helpful for you!

Sunday
Posted on January 13th 2014 at 10:42AM

This update on Facebook should definitely give meaning to what is referred to as social context. Perhaps the new update will just give users the opportunity to think more on how to maximize Facebook ads for business promotion.

Nevertheless, sponsored stories on news feeds seem to be imposed on Facebook users, and "killing" it would probably mean that users are going to have a say in the type of advert to be viewed.

cjoye
Posted on January 13th 2014 at 2:24PM

I will definitely be interested to see in what direction Facebook takes "social context" and how it affects the user experience!