Facebook Marketing Statistics You Need to Know

Kevin Jorgensen
Kevin Jorgensen Partner, Innovative Marketing Resources

Posted on September 24th 2012

Facebook Marketing Statistics You Need to Know

The internet and the evolution of big data have forever changed the way marketers do business.  To advance your business, you need to stay up to date on facebook-social-network-marketingcurrent trends and continue to innovate.  A powerful and effective way to amplify your marketing mix and generate new business is social network marketing.  Establishing a social media presence for your business is critical.  What better place to establish or improve your social media presence than the major social network: Facebook?  In order to succeed at social network marketing, you need access to high-quality, hard data and solid analysis and advice.  Without access to good data, online marketers are ill-equipped to beat their competition.  Get data on your side, and attract qualified leads for your business.  HubSpot’s Corey Eridon recently published 12 Revealing Marketing Stats About Facebook for Business.  I will share some of these statistics and discuss them with you now. 

1.  42% of Marketers Say Facebook Is Important to Their Business.

Facebook is not only an important channel in the eyes of online marketers.  Many types of companies and business owners employ Facebook as a central part of their marketing strategy.

2.  The Number of Businesses Who Deem Facebook Critical or Important Has Increased 75% in the Last 3 Years.

The percentage is likely to keep rising exponentially, as marketers learn more about how Facebook can help their businesses.  Facebook is continually adding new personalization options for advertisers and marketers.

3.  62% of Markers Report that Social Media Became More Important to Their Marketing Campaigns in the Last 6 months.

While most marketers agree that Facebook is important, it is not the only show in town.  Real social media success comes from integrating your social channels to achieve optimal results. Encourage Twitter followers to become Facebook fans, Facebook fans to comment on your LinkedIn page, and Pinterest users to share their images on your Facebook Timeline. There are many opportunities for cross-channel promotion that can help you expand your reach.

4.  Social Media Has a 100% Higher Lead-to-Close Rate than Outbound Marketing.

Although many marketers are convinced that they can generate leads from social media, they are less certain that these leads really turn into customers.  However, they actually do, so investing in social media makes good business sense.  Social network marketing is also much less expensive than tradition outbound methods.

5.  Investing in Facebook Marketing and Advertising Makes Good Business Sense.

A whopping 77% of B2C companies and 43% of B2B companies acquired customers from Facebook.

6.  80% of Social Network Users Prefer to Connect with Brands through Facebook.

You should always engage with your audience with their preferred method. Your target audience may want to post to your Facebook Page's Timeline.  If your company does not have a Facebook Timeline, you could be seriously missing out on expanding your reach and generating new business. Just having a Facebook Timeline is not enough though; it needs to be reliably monitored and updated as well.

7.  If You Really Want to Increase Engagement on Facebook, You Cannot Automate.

Auto-posting to Facebook decreases likes and comments by 70%.  To get the best results, you have to do social media the old-fashioned way.  While you should not auto-post, you can still use a social media publishing template to get most of the work done ahead of time and have it ready to go.

Which of these 7 statistics is most surprising to you?  How will you use this data to your advantage?  Would you like to benefit from our agency’s expertise and stay ahead of current trends in social network marketing?  Inbound Marketing Resources is here to help get your business on track with an extensive and targeted online marketing strategy.  

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Kevin Jorgensen

Kevin Jorgensen

Partner, Innovative Marketing Resources

Started my career as an engineer because I enjoy mastering the way things work but quickly learned that people are much more challenging and interesting than machines. Marketing seemed the perfect sandbox. Since the early 90s, pursued the marketing craft in high tech, non-profits and consumer services as a serial entrepreneur who is fascinated by the art and process of communicating the essence and value of ideas in ways that inspire action. Inbound marketing and social media, for all the obvious reasons, have become a passion and something I write about as often as I can but always in the ah-ha moment when the light comes on. Today you can find me at my inbound marketing agency, Innovative Marketing Resources. www.imrcorp.com
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Comments

PJSweeney
Posted on September 24th 2012 at 7:13PM

Another amazing statistic I just saw over the weekend in a marekting survey (I think it was in AdAge) was that the number one goal for CMO's in 2013 was better customer engagement. The second highest goal was revenue generation. 

That speaks volumes that CMOs are more interested in engaging their clients and potential clients than revenue generation. It seems like better long term thinking. What is going to shift in marketing is a focus toward actual activity - what people are doing rather than what they like. That data will be the most valuable to targeted marekting.

Kevin Jorgensen
Posted on September 26th 2012 at 6:05PM

Thank you for your insightful comment.

yoavburger
Posted on September 24th 2012 at 8:07PM

Great post, Kevin.  It's nice to see that Facebook is starting to be accepted by corporate America.  These statistics show that not only are companies trying Facebook, but they are having some success and rely on the leads Facebook provides. To share this with more people, I have included your post in ‘Best of the Web' http://bit.ly/j3bestweb, Facebook http://ow.ly/cMCDn, Google+ http://bit.ly/V0Mtov and now Pinterest http://bit.ly/RxRgtG.  Thank you.

 

Kevin Jorgensen
Posted on September 26th 2012 at 6:04PM

Thanks for sharing.  I am glad you enjoyed the post.

Niveen
Posted on September 25th 2012 at 3:42AM

I read Corey's article prior but the statistics are still shocking. One of the challenges I find on FB is finding good groups to join. Most of them are almost "spam cities" and hard to communicate and build relations.

Thanks again for re-interating the article...great post!

Niveen Salem

Kevin Jorgensen
Posted on September 26th 2012 at 5:54PM

Thank you for commenting Niveen. I am glad you enjoyed the post. I have found blog syndication on sites like Business 2 Community and Social Media Today to be effective means of increasing reach and generating increased traffic. Guest blogging is another avenue to pursue. Thanks again.

Kent Ong
Posted on September 25th 2012 at 4:30AM

I am not sure if the Facebook market is different in Malaysia compared to other countries. Maybe the way Malaysians use Facebook is different because in Malaysia, we find that Linkedin is much more valuable compared to Facebook.

For Malaysian businessmen, Facebook is almost have zero value.

Kevin Jorgensen
Posted on September 26th 2012 at 6:02PM

Thank you for commenting.  I am not very familair with the Malaysian market.  However, LinkedIn is great social network for business, and LinkedIn has a significantly higher converion ratio.  Check out these posts: Choose The Best Social Media Marketing Channel for Small Business and How To Build A LinkedIn Presence That Generates Leads

Kent Ong
Posted on September 27th 2012 at 3:34AM

Hi Kevin, yes read those articles before. That's why I suspect the stats that you blogged. Anyway, Malaysia is a totally different market.

PervaraKapadia
Posted on September 25th 2012 at 4:51AM

A very interesting understanding on where Facebook is going...Thanks Kevin.

Kevin Jorgensen
Posted on September 26th 2012 at 5:53PM

Thank you Pervara.  

Mahendra
Posted on September 25th 2012 at 7:19AM

Thanks Kevin It's a great post,these Marketing strategy will shows the  importance of the brand presence in social  media. Very interesting and all the information will help to understand the market.

Kevin Jorgensen
Posted on September 26th 2012 at 5:51PM

Thank you Mahendra.  I am glad you found the information helpful.

drs444
Posted on September 26th 2012 at 1:06AM

Q: Is there any information re: what categories of brands are most successful when using Facebook as an  advertising platform? Least successful?

No platform is right for all brands and all categories.

 

Kevin Jorgensen
Posted on November 1st 2012 at 1:15AM

Hello, I think Facebook is most effective for B2C companies, retail especially.  LinkedIn is a great pace for business service companies, and LinkedIn has a significantly higher conversion ratio.  Check out this post, How To Build A LinkedIn Presence That Generates Leads.  Thanks for your comment.