- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Facebook Marketing Statistics You Need to Know
Posted on September 24th 2012
The internet and the evolution of big data have forever changed the way marketers do business. To advance your business, you need to stay up to date on current trends and continue to innovate. A powerful and effective way to amplify your marketing mix and generate new business is social network marketing. Establishing a social media presence for your business is critical. What better place to establish or improve your social media presence than the major social network: Facebook? In order to succeed at social network marketing, you need access to high-quality, hard data and solid analysis and advice. Without access to good data, online marketers are ill-equipped to beat their competition. Get data on your side, and attract qualified leads for your business. HubSpot’s Corey Eridon recently published 12 Revealing Marketing Stats About Facebook for Business. I will share some of these statistics and discuss them with you now.
1. 42% of Marketers Say Facebook Is Important to Their Business.
Facebook is not only an important channel in the eyes of online marketers. Many types of companies and business owners employ Facebook as a central part of their marketing strategy.
2. The Number of Businesses Who Deem Facebook Critical or Important Has Increased 75% in the Last 3 Years.
The percentage is likely to keep rising exponentially, as marketers learn more about how Facebook can help their businesses. Facebook is continually adding new personalization options for advertisers and marketers.
3. 62% of Markers Report that Social Media Became More Important to Their Marketing Campaigns in the Last 6 months.
While most marketers agree that Facebook is important, it is not the only show in town. Real social media success comes from integrating your social channels to achieve optimal results. Encourage Twitter followers to become Facebook fans, Facebook fans to comment on your LinkedIn page, and Pinterest users to share their images on your Facebook Timeline. There are many opportunities for cross-channel promotion that can help you expand your reach.
4. Social Media Has a 100% Higher Lead-to-Close Rate than Outbound Marketing.
Although many marketers are convinced that they can generate leads from social media, they are less certain that these leads really turn into customers. However, they actually do, so investing in social media makes good business sense. Social network marketing is also much less expensive than tradition outbound methods.
5. Investing in Facebook Marketing and Advertising Makes Good Business Sense.
A whopping 77% of B2C companies and 43% of B2B companies acquired customers from Facebook.
6. 80% of Social Network Users Prefer to Connect with Brands through Facebook.
You should always engage with your audience with their preferred method. Your target audience may want to post to your Facebook Page's Timeline. If your company does not have a Facebook Timeline, you could be seriously missing out on expanding your reach and generating new business. Just having a Facebook Timeline is not enough though; it needs to be reliably monitored and updated as well.
7. If You Really Want to Increase Engagement on Facebook, You Cannot Automate.
Auto-posting to Facebook decreases likes and comments by 70%. To get the best results, you have to do social media the old-fashioned way. While you should not auto-post, you can still use a social media publishing template to get most of the work done ahead of time and have it ready to go.
Which of these 7 statistics is most surprising to you? How will you use this data to your advantage? Would you like to benefit from our agency’s expertise and stay ahead of current trends in social network marketing? Inbound Marketing Resources is here to help get your business on track with an extensive and targeted online marketing strategy.