Mar 18 Posted 3 years ago
For months leading up to this, the Facebook advertising department had been calling me three times a week. When I told the first sales rep that my budget wouln't allow me to spend one more advertising dollar this year, she was polite enough. When the second rep called, I told him I wasn't interested and to take me off their call list. He wasn't so polite, and flat out implied I was ignorant to turn down an opportunity to advertise on FB. Requesting that I not be called again had no result. They continued to call again and again.
Now I know why the last sales rep who called acted so smug. He thought sooner or later after the new feed went into effect, I would be begging for a paid advertising spot. I don't see it as FB wanting to clean up its news feed - I see it as an opportunity for them to sell advertising.
Mar 15 Posted 3 years ago
This does indeed raise some serious concerns for marketers. I might have been one of the few people who didn't immediately hate the Timeline when it was released--while it is admittedly a little cluttered, I find that it strikes a good balance between brand content and personal content. Personally, it is nice to know I will be able to manually filter what I'd like to see. Professionally, this means a lot of days strategizing with the team. Thanks for the post!
Webinars On Demand
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...