Mar 18 Posted 2 years ago
For months leading up to this, the Facebook advertising department had been calling me three times a week. When I told the first sales rep that my budget wouln't allow me to spend one more advertising dollar this year, she was polite enough. When the second rep called, I told him I wasn't interested and to take me off their call list. He wasn't so polite, and flat out implied I was ignorant to turn down an opportunity to advertise on FB. Requesting that I not be called again had no result. They continued to call again and again.
Now I know why the last sales rep who called acted so smug. He thought sooner or later after the new feed went into effect, I would be begging for a paid advertising spot. I don't see it as FB wanting to clean up its news feed - I see it as an opportunity for them to sell advertising.
Mar 15 Posted 2 years ago
This does indeed raise some serious concerns for marketers. I might have been one of the few people who didn't immediately hate the Timeline when it was released--while it is admittedly a little cluttered, I find that it strikes a good balance between brand content and personal content. Personally, it is nice to know I will be able to manually filter what I'd like to see. Professionally, this means a lot of days strategizing with the team. Thanks for the post!
February 16, 2016An exclusive, live webinar from Social Media Today February 16th, 2016 at 12pm EST / 9am PST The question marketers have been asking themselve...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...