April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Mar 18 Posted 1 year ago
For months leading up to this, the Facebook advertising department had been calling me three times a week. When I told the first sales rep that my budget wouln't allow me to spend one more advertising dollar this year, she was polite enough. When the second rep called, I told him I wasn't interested and to take me off their call list. He wasn't so polite, and flat out implied I was ignorant to turn down an opportunity to advertise on FB. Requesting that I not be called again had no result. They continued to call again and again.
Now I know why the last sales rep who called acted so smug. He thought sooner or later after the new feed went into effect, I would be begging for a paid advertising spot. I don't see it as FB wanting to clean up its news feed - I see it as an opportunity for them to sell advertising.
Mar 15 Posted 1 year ago
This does indeed raise some serious concerns for marketers. I might have been one of the few people who didn't immediately hate the Timeline when it was released--while it is admittedly a little cluttered, I find that it strikes a good balance between brand content and personal content. Personally, it is nice to know I will be able to manually filter what I'd like to see. Professionally, this means a lot of days strategizing with the team. Thanks for the post!