Facebook Verification: Why Do We Need It?

Mike Allton
Mike Allton Internet Marketing Consultant, The Social Media Hat

Posted on May 30th 2013

Facebook Verification: Why Do We Need It?
Facebook adds Page and Profile Verification

One of the most common issues plaguing social networks is that anyone can create an account and use whatever name they wish. I say that I'm a famous celebrity, grab their image from Google Images, and begin posting updates as that individual. Now, the more famous the celebrity, the less likely you might be to believe that I am that person, but for less famous people, it's easier than you might think. And for normal people, it's an issue of potential identify theft.

Companies, too, have been at risk. In fact it's common to recommend that a business owner stake their claim on their profile on every possible social network, and there are even services set up to help you do that, just to ensure that someone else, like a competitor or disgruntled employee, doesn't take your "name" first.

That's why networks like Twitter and Pinterest and Google+ have put verification measures in place to help ptorect people and businesses, and help users know that they're engaging the person or company that they think they are.

FacebookAdds Profile and Pages Verification

Facebook has now announced that they, too, are adding verification. However, they've given no specifics as to how a particular account is going to be verified. Apparently, they're handling it all themselves. Major Brands and celebrities will simply wait and Facebook will automatically verify their Page or Profile for them.

For smaller businesses and individuals, it's unclear when, if ever, their profiles will be verified. Facebook does state that if you find someone else using your name, you can report them as a Fake Account.

On other social networks like Google+, any business can verify their account by authenticating the URLfor the business placed on the Google+ Page. It's a fairly painless process, so one wonders why Facebook didn't follow suit. Not only does this Verification favor Big Brands, it also seems to create far more work for Facebook than needed.

Impact of Verification

It's still too early to tell how valuable verification is to businesses, but studies done in the past by companies like Verisign, particularly where eCommerce is concerned, have indicated that trust becomes an issue, and any means that a business can use to help establish trust will have a positive impact on sales. If verifying the authenticity of my Facebook Page will help engender trust in that Page and by extension my brand, that's definitely something I will want to implement.

If Facebook's policy changes and a means for verifying your own Page or Profile becomes available, I will certainly share it and the requisite steps here.

What do you think? Does Verification matter to you on social media?

Mike Allton

Mike Allton

Internet Marketing Consultant, The Social Media Hat

I love to help small businesses and organizations that are interested in using the Internet more effectively. I provide a comprehensive set of consulting services, which include Social Media, Blogging, website development, SEO and Internet marketing.

I started my own website design firm in 2007 when I moved to St. Louis. Though I had been designing websites for years, it was always side jobs and part time gigs until I started my own firm. I now provide professional web development and Internet consulting full time.

For most clients and projects, we start with a new website. The new site is based on the Drupal Content Management System (CMS) platform so that the client may log into their site and add or edit content any time they need to. Each CMS includes a built-in Blog and other content types like FAQs and Testimonials. The CMS also includes a full compliment of SEO and Social Media integration options so that every time they create a new blog entry, that post is automatically shared with search engines like Google and Bing, and can be easily posted to social networks like Facebook, Google+ and Twitter.

Once we have a great new website in place, I provide my business clients with ongoing marketing advice and assistance. I can tell them exactly what they need to do, or just do it for them, depending on how involved they wish to be. These ongoing activities can include blogging, creating and updating social network profiles, interacting with followers and readers, and managing online advertising campaigns.

I am the editor at The Social Media Hat (http://www.TheSocialMediaHat.com) where I regularly share articles discussing Social Media, SEO, Blogging, Writing, Internet Marketing and Business Technology.

My goal is to ensure that businesses are able to leverage the power and connectivity of the Internet to promote and grow their business. How can I help you with your own business today?

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