Jul 1 Posted 2 years ago
What Facebook did is absolutely unethical. You need to make a subject aware that a psychological experiment is being done to them prior to subjecting them to it. As to the legality of it - https://twitter.com/kashhill/status/483767776427798528 - they amended their terms to include 'research' four months after the study, though in the end they have a pretty blanket T&C so I'm sure that even without this addition, there will be no lawsuit.
Personally, I wonder how this effected people's personal lives (did those that received negative news feeds also experience a more negative work/home life)? It's definitely not shocking, but it's also sad that at the end of the day there will be very little to no adverse impact to Facebook.
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...