April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Jul 1 Posted 8 months ago
What Facebook did is absolutely unethical. You need to make a subject aware that a psychological experiment is being done to them prior to subjecting them to it. As to the legality of it - https://twitter.com/kashhill/status/483767776427798528 - they amended their terms to include 'research' four months after the study, though in the end they have a pretty blanket T&C so I'm sure that even without this addition, there will be no lawsuit.
Personally, I wonder how this effected people's personal lives (did those that received negative news feeds also experience a more negative work/home life)? It's definitely not shocking, but it's also sad that at the end of the day there will be very little to no adverse impact to Facebook.