Jul 1 Posted 1 year ago
What Facebook did is absolutely unethical. You need to make a subject aware that a psychological experiment is being done to them prior to subjecting them to it. As to the legality of it - https://twitter.com/kashhill/status/483767776427798528 - they amended their terms to include 'research' four months after the study, though in the end they have a pretty blanket T&C so I'm sure that even without this addition, there will be no lawsuit.
Personally, I wonder how this effected people's personal lives (did those that received negative news feeds also experience a more negative work/home life)? It's definitely not shocking, but it's also sad that at the end of the day there will be very little to no adverse impact to Facebook.
September 15, 2015At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automa...
September 10, 2015Increasingly people are using social media as their primary channel for customer support. According to eMarketer, 72% of customers who complain...
July 15, 2015Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...
July 15, 2015How do you ensure your brand is communicating its core image -- and value -- consistently and effectively over time? Social content plays a...