You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
- Content Marketing
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Facebook's PTAT: What Is It?
Posted on June 12th 2013
Marketers are known for their expansive list of acronyms and dropping trendy buzzwords (think ROI, PPC, KPI, growth hacker, thought leader – feel free to add yours to the list!). In the world of Facebook metrics, “People Talking About This” or PTAT is a measure that is very dear to a marketer’s heart – and with good reason.
What is PTAT?
Over a 7 day period, whenever a page visitor does one of the below things, a story is created about your page and your PTAT is increased. These stories can be any of the following:
- like a page
- post on the page wall
- like a post
- comment on a post
- share a post
- answer a question
- RSVP to a page’s event
- mention the page in a post
- tag the page in a photo
- check in at a place
- share a check-in deal
- like a check-in deal
- write a recommendation
- claim an offer
Because the metric tracks unique stories over a 7 day period, it is important to engage fans consistently to keep your number up. For example, if a fan likes your page and leaves a comment on the same day, it will only add one point to your PTAT – but another point is added if that fan comes back and creates a new story after 7 days – so being consistent is key.
The number itself is very public – anyone visiting your page can see the PTAT on the left side of the page under the number of likes. Important to remember, that while likes are reported in real-time, PTAT is usually a couple of days behind, so don’t freak out if the numbers look a little confusing!
Where do I start?
Start by looking at your PTAT number and those of your competitors online. If yours is lower, take a look at what the competition is doing differently and use that knowledge to generate some creative campaigns! (see Turtle Wax’s recent Wax On Shirt Off campaign for a great example!). If you are consistent and look to your PTAT numbers regularly, you will see results.