Facebook's Timeline Makes Custom Welcome Pages Obsolete

Chris Dessi
Chris Dessi CEO, Author, Television Commentator , Silverback Social

Posted on March 5th 2012

Facebook's Timeline Makes Custom Welcome Pages Obsolete

Yesterday I read a great Mashable  article that had me simultaneously excited and bummed out.  The post was added as a result of Facebook's announcement that on March 30th all Brand Pages will migrate to Facebook's Timeline.


As a result, brands can no longer set the welcome page as the default landing page.  As an active social media marketer this has long been step #1 in an appropriate social media strategy. Create a gorgeous branded custom landing page that is "gated" so that users are stimulated to "like" your page.  We have a great working relationship with Pagemodo who has helped us to create some great welcome pages for Silverback Social clients. I hope this change doesn't make their business obsolete?  Now that we can no longer add this perfect little welcome to our potential friends on Facebook, I have to say, I'm bummed.


I'll get over it, and we'll certainly iterate appropriately for our clients at Silverback Social  (we're having fun creating visually stunning new Facebook Timeline pages like the Littlemissmatched one pictured) but I'm still a little bummed.  Maybe it's more out of nostalgia than anything else?

Facebook's welcome pages will always have a special place in my heart. Back in 2009 I was a wide eyed new employee at Buddy Media.  Initially, I was hired to sell custom Facebook Applications to major brands. Three months into my new gig, Mike Lazerow decided to pivot the Buddy Media business model to support custom Facebook pages.  The pages that Buddy Media created were gorgeous, fun, social, and interactive.  Selling for them was a blast.  My first deal was with the NHL, and my success there snow balled - Michael Kors, Saks Fifth Avenue, TJX brands, Spiegel, The Washington Redskins and the list goes on.  I was lucky to work with such great brands, and to be part of Buddy Media's growth.  Buddy Media have since further evolved into the behemoth enterprise software business that it is today.  So this change won't even be a blip on their screen. But I'd like to acknowledge some of that early work.

So  -in memoriam- here is my first Buddy Media deal, the NHL's custom welcome page.  Back in 2009 I was so excited about the page that I detailed the features on my blog here.

Thanks for the memories welcome pages ... later skater ...




Chris Dessi

Chris Dessi

CEO, Author, Television Commentator , Silverback Social

An award winning digital thinker, author, television & radio commentator, public speaker and educator, Chris Dessi is the CEO and Founder of Silverback Social. Silverback is the world's leading social media agency, enables top brands and advertisers, to connect with more than a billion customers through Facebook, Twitter, Pinterest, Google, Youtube, and more.

Throughout his career in London and New York, Chris has worked with a wide array of businesses ranging from start-ups to Fortune 500 companies, as well as notable personalities, products and brands.

Chris’ savvy marketing acumen combined with his passion for psychology, sociology and cultural studies, all reside at the fulcrum of his unique manifesto; he believes that social media is much more of a spiritual awakening rather than a technological one. This revolutionary perspective has propelled his personality into the national media landscape. In addition to being a regular social media expert contributor on Fox Business' Shappard Smith Show, CNBC, Fox Evening News, Good Day New York, WPIX, and Fox Business’ Varney & Co., Chris has appeared on Inside Edition, The Steve Adubato Show, One to One, and has participated in radio segments on WOR’s The John Gambling Show in Manhattan, and WBAL’s Marybeth Marsden show in Baltimore.

Chris applied his fresh and innovative outlook on social media to the pages of his first book, “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It,” which shot to #1 on Amazon’s Hot New Releases in its first two weeks of publication.

As an educator, Chris recognizes that the manner in which we, as a culture, aggregate and disseminate information has changed, and he is devoted to sharing his effective techniques for mastering engagement in social media to the world. Chris has lectured on social media to sales executives of Fortune 200 companies and he consistently travels the country coaching college students how to leverage social media to benefit their personal brand message and their career.

In 2012, Chris was selected by the Business Council of Westchester’s 40 Under 40 for exemplifying leadership, foresight and a vision for the future of Westchester County, where he currently resides with his wife and two daughters.

Consistent with the passion he holds for his professional career is the devotion he has to his family. Having never been a runner, Chris trained to run the New York City Marathon last year to raise money for the ALS Association after his father was diagnosed with the disease. When the Marathon was cancelled after Sandy hit, Chris took it upon himself to run his own 26.2 mile marathon route in Westchester to honor his father.

See Full Profile >


This is sad. Facebook is always killing page capabilities --- nothing they do makes it easier for marketers.


Admittidly there was part of me that was initially sad about this, but then I snapped out of it after I really read about the changes - the timeline is a marketers playground.  These changes are a good thing ...