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Fake Facebook Likes Are Killing Social Media


Fake Facebook Likes Social MediaThere will always be some people in any system that will try to game that system and ruin it for everybody else, half the time without really gaining anything for themselves in the long run, though some companies can profit in the short term. But in the end, it will always fall apart and the negative publicity will sink anyone who tries to cheat.

Recent Examples

A recent example of fake Facebook likes had to do with a particular charity. It’s been common practice for a while now for hackers to gain access to Facebook accounts and then use those accounts to “like” businesses that the individual didn’t have any interest in.  Some businesses, and charities, will pay marketers for generating Facebook likes. The problem is that some other ‘businesses’ take advantage of this by using shady and illegal approaches like hacking people’s accounts.  A recent organization called the “Charity Engine” fell afoul of this problem recently.

Stealing from Charities

The Charity Engine has an aim of trying to raise money for charities by taking advantage of unused processing power in people’s PCs and then selling that ability to other organizations that would need it.  The company spent tens of thousands of dollars getting to half a million likes.  Then, it turned out that many people who had liked the charities page didn’t have any personal information, and had just wandered around Facebook, liking random pages. It soon became obvious that the likes weren’t real, that they didn’t represent interest in any serious way, and instead were just a way for criminals to scam money from those who though they were getting real marketing.

Fake Marketing is Bad for Everyone

The problem is, scams like this one hurt anyone connected to social media marketing, including the criminals who perpetrate it since they destroy directly the credibility of the system. Measures like “likes” on Facebook are supposed to be an accurate way to measure interest in a particular product or brand. If people start to doubt that this is the case, then social media marketing quickly becomes ruined. If no one believes these measures have any power or any truth to them, then marketing becomes impossible. Marketers can’t sell their efforts to businesses, and businesses can’t benefit from the advertising.

The Best Approach

The truth is that people won’t ultimately stand for cheap tricks. Many people have developed ways to tell when “likes” on Facebook are happening naturally and when someone is trying to game the system. That’s why sites like Webds and others can be of help. They do things the old fashioned way, by actually creating real support, real hits, and real traffic. This leads to real increases in sales. However you do it, you can’t trick your way into real interest in the end, and you can only do the hard work to reveal the inherent value of a site and product. This is exactly why having a trustworthy company, with a proven record to do marketing is so important in the face of events like these.

This is a guest post by Lilly Sheperd, a freelance writer who shares her thoughts on various blogs. When not blogging she likes to play netball, ravel and read a lot, especially about technology and social media.

Join The Conversation

  • Dec 18 Posted 3 years ago nimit108

     The reality about feedback and likes is that these are indirectly manipulated, especially when you pay for advertisements on Facebook.
    Some people in countries like Bangladesh and Egypt are paid to like your page. I guess they are paid per click. I would say they are the FAKE likers of your page because every page they click LIKE, they are paid for that.
    What happen the day you STOP advertising with Facebook. You will see your number of LIKES getting cooked day in day out. Why? The FAKE LIKERS DO NOT CARE about your post being good or bad. They are not your fans. They’ve been paid to be your fans. So they will get rid of your page as soon as possible, because they have money waiting for them i.e to like hundreds of pages who are paying FB in form of ads.
    So do all these scientific analysis about LIKES, FEEDBACK, REACHED hold good then?
    I would say NEVER, because we are being cheated.
    When I was paying FB , my FB page would reach more than 5000 people daily. But when these truth came clear to me, I stopped advertising and tried to step back and observe. It became clear: in the space of 3 days, my REACH plummeted from 4000 to 200. And the LIKES get shrinking day by day. This confirmed to me what many people who has been writing on these CHEATING business.
    What FB is doing now is that if you pay, they open your algorithm and your posts reach many people/fan, otherwise, be content of the peanuts, they say . - See more at:

  • mohantarneja's picture
    Sep 13 Posted 3 years ago mohantarneja

    Very interesting post Brandon.. Spamers are everywhere and social media and search engines should be for users help. people take decisions to buy  a particular product on the basis of what other people says and how much likes or reviews product has. Fake things should be under control.

  • ubersocialmedia's picture
    Sep 13 Posted 3 years ago ubersocialmedia

    Nice post Brandon.

    I've been writing about Facebook quite a lot over the last few weeks.

    They aren't just doing nothing to crack down on fake likes and stop scam adverts, recent changes to how the News Feed works gives advertisers even greater incentive to buy fake fans and likes.

    Facebook are showing a complete lack of ethics and are taking no moral responsibility at all in dealing with these problems and i'm fed up.  Isn't it about time they were held accountable for their actions?

    Scammers and spammers do nothing to add value for users - Facebooks own reporting mechanism for scam adverts is a farce.  They do nothing after receiving reports of blatant identity theft and ridiculous claims that are unsubstantiated and as such in direct conflict with their own guidelines, proving Facebook has the best interests of its advertisers and not its users in mind with the decisions that it takes.

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