Sep 27 Posted 1 year ago
I agree that this will impact smaller businesses that do not use Adwords, but I would argue that they are probably not using this feature anyway. Unless they are using someone like me to do their analytics for them, I believe it is unlikely to create a problem. I do think Google will introduce another route to this data later on, probably one that will have a cost associated with it. Associating it with G+ may help them with expanding that strategy, too, as it has limited impact so far. Great post, thanks for provoking the thoughts!
Sep 26 Posted 1 year ago
Thanks for your comment Barbara.
I see this move as purely profit motivated, the simple fact is that the cost of acquiring clicks that convert through AdWords can often be prohibitively expensive for businesses who don't have vast budgets.
I don't see forcing more businesses down a paid advertising route as a good thing, I think it will essentially start to narrow peoples choice as it will mean increased visibility for only the biggest and most cash rich businesses or for those operating in a niche.
It's a bit like what has happened over the past 20 years on the UK high street where big, cash rich businesses forced independent retailers out - this move could be the start of us seeing something similar happen in the online world as Google rewards paying advertisers with ever greater visibility and better resources so that smaller businesses who rely more on organic SEO for their visibility, will end up being pushed down the SERPs.
Sep 25 Posted 1 year ago
Efforts like these may seem altruistic, but they’re a good investment because they’ll help people use the internet more, which means more Google use, which means more advertising revenue.
Sep 25 Posted 1 year ago
Thanks for posting this news.
I think they are really moving towards developing analytics and search on G+ and hashtags.
See this latest GoogleUpdate from Zaheed Sabur of Google: A feature they will have for Google.us and Google.ca for next 48 hours.
September 15, 2015At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automa...
September 10, 2015Increasingly people are using social media as their primary channel for customer support. According to eMarketer, 72% of customers who complain...
July 15, 2015Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...
July 15, 2015How do you ensure your brand is communicating its core image -- and value -- consistently and effectively over time? Social content plays a...