Sep 27 Posted 1 year ago
I agree that this will impact smaller businesses that do not use Adwords, but I would argue that they are probably not using this feature anyway. Unless they are using someone like me to do their analytics for them, I believe it is unlikely to create a problem. I do think Google will introduce another route to this data later on, probably one that will have a cost associated with it. Associating it with G+ may help them with expanding that strategy, too, as it has limited impact so far. Great post, thanks for provoking the thoughts!
Sep 26 Posted 1 year ago
Thanks for your comment Barbara.
I see this move as purely profit motivated, the simple fact is that the cost of acquiring clicks that convert through AdWords can often be prohibitively expensive for businesses who don't have vast budgets.
I don't see forcing more businesses down a paid advertising route as a good thing, I think it will essentially start to narrow peoples choice as it will mean increased visibility for only the biggest and most cash rich businesses or for those operating in a niche.
It's a bit like what has happened over the past 20 years on the UK high street where big, cash rich businesses forced independent retailers out - this move could be the start of us seeing something similar happen in the online world as Google rewards paying advertisers with ever greater visibility and better resources so that smaller businesses who rely more on organic SEO for their visibility, will end up being pushed down the SERPs.
Sep 25 Posted 1 year ago
Efforts like these may seem altruistic, but they’re a good investment because they’ll help people use the internet more, which means more Google use, which means more advertising revenue.
Sep 25 Posted 1 year ago
Thanks for posting this news.
I think they are really moving towards developing analytics and search on G+ and hashtags.
See this latest GoogleUpdate from Zaheed Sabur of Google: A feature they will have for Google.us and Google.ca for next 48 hours.
May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 28, 2015Hundreds of thousands of conversations happen on social media every day, which means there are countless opportunities for your brand to join in...
April 10, 2015With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an im...
April 10, 2015You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campai...