Mar 5 Posted 2 years ago
If you feel like you have been cheated, lied to or abused by Fitbit, please join our new community, where you can share your your photos and experience with others who have suffered like you.
Fitbit has been censoring damaging customer comments on their own Facebook page, so we made out own support page. We promise we will keep out community comments uncensored.
Come visit and Like us here:
Feb 26 Posted 2 years ago
Thanks Chris. Great example. I'm a Fitbit customer and it's disappointing they don't get it.
Feb 25 Posted 2 years ago
The fundamental error that many companies are making is failure to appreciate the power of social media.
They think they can pick and choose which bits they use: utilise a Facebook page to draw in customers or Twitter to market themselves, but fail to deal with the consequences.
The old saying is you get back what you put out, so they should not be surprised if they put out products that have a perceived range of faults but fail to address the issue when raised on the very media they court.
The communication point is a good one. Gaps in communication are always filled with rumour and speculation, but in the Brave New World of high speed techmedia they are also filled with rapid and often damaging facts which are contrary to the health of a company.
Lululemon are a great example. This very day I had to return two pairs of shorts that are beginning to disintegrate. I bought them two years ago. The shop manager said she had worked there for seven years and never heard of the five years guarantee. I guided her to their own website; it's there if you look hard enough!
No need to mention the disastrous recall of the see-through yoga pants and the "Come into the shop, bend over and we'll look into them", story. Why not? Because we all read about it on Social Media.
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...