Five Top Tips for Social Media Branding

Mary C. Long Chief Ghost, Digital Media Ghost

Posted on December 5th 2013

Five Top Tips for Social Media Branding

ImageWhether your company is just starting out online, or whether you’ve been doing this for years, there’s always more to learn when it comes to social media branding.

And it’s important not to take your eye off the ball. The online world changes so fast, so you can no longer afford to update your website once a year. It’s nearly 2014, guys, not 2004.

Pam Moore’s brilliant piece on social media branding features a great list to get you thinking — and you can read that here.

If you don’t know where to start, read on! We’re sharing what we feel are the top five.

 1.     Don’t be a robot

You can’t expect to build a relationship with your audience if you don’t interact with them. Communication is a two-way street: if you’re using social media just to advertise your products, you’re doing it wrong. Join a conversation. Start a conversation. If you don’t, you’ll never be the subject of one. 

2. Know who you are

This is essential if you want others to know who you are. Have a clear idea of your brand: your image, your audience, what you’re about, what you want to be about. Keep this in mind whenever you’re working — and, ideally, even when you’re not. If you know who you are as a brand, you’ll be able to communicate that almost effortlessly.

3. Be consistent, not stale

Your brand image needs to be stable if people are going to recognize and trust you, but it can be easy to take this too far and develop a fear of change. Just because Facebook is your most successful platform at the moment, it doesn’t mean it will be forever. Don’t just stick to what you know — expand what you know.

4. Be organized

This might not be much fun, but it’s essential. Schedule posts, develop a rhythm, and plan ahead. It might seem like a lot of effort, but it will make your life a LOT easier in the long run.

5. Delegate where possible.

Don’t spend a disproportionate amount of time on one activity. If you can’t do something, that’s okay. What isn’t okay is carrying on anyway.

Having website trouble? Get help. Juggling several social media accounts with no real method? Get help. Some things, like coding, might be easier to outsource or delegate. Other things, like social media management, can be learned.

But if there’s something you dread, get someone else to do it — enthusiasm is precious, and you’ll lose it by doing things you hate.

What would YOU add to this list?

(Image credit:


Mary C. Long

Chief Ghost, Digital Media Ghost

Mary C. Long is Chief Ghost at Digital Media Ghost where she ghostwrites and helps clients win online using digital strategies you’ve yet to consider. She also advises businesses, law firms and schools on social sabotage and how to avoid it. You’ll find her all over the web, starting here.

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Ajay Prasad
Posted on December 5th 2013 at 1:07PM

 You have given many point for Social media branding . These all points are practical and useful. The people who engaged in social media branding must follow tricks  given by you.Thanks for sharing this informative article.

Posted on December 5th 2013 at 1:17PM

Thanks, Ajay! Glad you liked it =)

Posted on December 6th 2013 at 5:30AM

Really an effective tips to implement for any social startups. Nowadays every startups and top brands adapt facebook store implementing the effective social media stratgey and succeeding with their social customers. This is the only place to reach wider customer.