Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Flipboard Reaches 50M Readers, Releases New Bookmarklet and Lets You Create Your Own Magazines
Posted on March 28th 2013
Flipboard is your personal magazine filled with the things that you care about most. You can find everything from world news to music to inspiring stories, all in one place. Now you can create your own magazineon Flipboard too! Save anything from the web - including articles, photos, audio and more - into your own magazine to flip through or share with friends. These magazines can be private or private. Also you can create as many of them as you want drawing from virtually any source on Flipboard - including what is being shared on social media sites like Facebook, Twitter, Instagram, SoundCloud, LinkedIn and Tumblr. You can also find anything shared on Flipboard through magazines created by other people. Search by topics, keywords and a new #hashtag feature.
The new app is available on the Apple Store and Google Play. Unfortunately for those with Android devices, can view magazines but not actually create them at this point. Flipboard has also made the entire web flippable now with a new bookmarklet you can click to share content from any page - available for Chrome browsers, iPads and iPhones. This is a major improvement to make sharing on Flipboard easier from anywhere.
Other Flipboard 2.0 highlights:
- A new, visual Content Guide - Tap the red ribbon to access your own table of contents with all the magazines you've created, notifications and lots of other features.
- Commenting on Flipboard - Inside each story you can tap on an avatar in the lower left-hand corner to reveal Flipboard comments.
- Recommended Reading - Get personalized lists of things Flipboard thinks you'll love.
- Subsections in partner magazines, newspapers and websites - new sidebars listing subsections for easier navigation.
- Fast section switching - reveals related content and subsections.
- Optional Facebook Open Graph integration - Integrate your Flipboard activitty with your Facebook page in more meaningful ways.
Flipboard also announcedthat is has passed 50 million readers, which is more than double the amount of users just in August, when it reported a 20 million reader tally. Flipboard is calling this update its "most ambitious undertaking" to date saying:
Anything that inspires readers, from cooking to current events, can be the topic of a new magazine. Because magazines are public, they can grow an audience and others can like items, comment on posts, or even subscribe to other people’s magazines. When people interact a magazine, the curator learns about it through new Flipboard Notifications.
Major publishers like Etsy have stepped up to become one of the first self-curating publishers on Flipboard. Accoridng to Etsy, their publication was designed specifically for Flipboard and integrates right into Etsy's shopping cart for easier purchasing. The Rolling Stones also created a magazine centered around archived Beatles content. This gives publishers, bloggers and brands an entirely new channel to reach audiences on a completely optimized experience for mobile readers. Flipboard also has a set of community guidelines to help you uncover best practices for using the new Flipboard 2.0. What do you think about these new Flipboard changes?