There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.
I have received several tweets and messages recently asking me for tips to help people raise their Klout score.
If you are focused on trying to raise your Klout or other influence score I have only one answer for you… you are measuring the wrong metric!
What is your Klout score going to do for:
In regard to me, my business and my influence scores I will tell you right now I didn’t game anything. I never have and do not focus on any influence score to guide my business or marketing priorities or my online social activities. My influence scores are decent only because I focus on my audience and providing them the most rocking content I can possibly can. I engage with them on a regular basis and I do so because I enjoy it, it helps my audience and it brings me business. I do not do such because I want to get a ton of retweets so I can raise my influence scores.
Am I happy that my scores are decent? Of course. Do the influence scores help me attract good clients, partners and even investors? Yes. Do the scores also attract fake friends who are trying to game their own influence score? Of course. There is good and bad that comes with influence. It’s how you manage it that matters.
My point is that if your high influence scores were achieved the right way then you would still have influence regardless of if Klout or PeerIndex says you do.
So what does matter? What should you be measuring? How do you establish influence without focusing on the influence numbers?
Ask yourself this one question… “Are you relevant to your audience?”
I you answer anything other than yes to this question then you need to read the rest of this post.
Your social zoom factor is what I believe determines your success online. Yes, it affects your influence score but it is much deeper and more important than an influence score.
Why You, Why Now?
Your social zoom factor is the WHY you, why now!? WHY should your audience care about a word you have to say?
If you don’t provide your audience with an answer to the why questions listed above then your Klout score means nothing, absolutely nothing and you probably have gamed the system.
If you are still puzzled by why the WHY matters or are inspired to hear an additional perspective, check out the recent article Brian Solis wrote, “The Number One Least Asked Question in Social Media…WHY.” As usual, a great read from Brian who is one of my favorite authors and thought leaders!
For starters, I would focus on the metrics that will answer the why questions above. Start with Google Analytics, Facebook Insights, LinkedIn anlaytics etc. Review how people are currently engaging with you and your brand.
Focus on the metrics that will help you help your audience
My point is that before you spend a second worrying about your Klout score you better ensure that you are relevant to your audience. Focus on the metrics that tell you the answer to if you are answering the WHY questions that give you the extra turbo of social zoom.
If you have no social zoom factor then you might as well go game the influence system and drink another cup of influence kool-aid. As for me, I’ll be head deep into the analytics that matter knowing that my influence score is not the metric I measure my success on at the end of the day.
What is your opinion? Do you focus on influence scores? What metrics do you focus on? Do you know what your social zoom factor is? Did this post help you think about how you might be able to better measure it and the relevance you have with your audience? How can you help others who don’t know where to start?