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Four Brands Rocking Social Media

As social media bloggers, we spend a lot of our time telling everyone how to “do” social media. Use hashtags – but not too many. Reply to commenters. Choose a tone of voice and be consistent etc etc etc. Often we include examples of people who get it so, so wrong. But who’s getting it right? Read on to discover my top brands on social media.

Glasgow Subway

Glasgow Subway Twitter

The Glasgow Subway is a pretty straightforward mode of transport – it’s in a circle, you can go clockwise or anticlockwise, and they run at short “intervals” rather than on a timetable. What could they possibly have to say on a Twitter account? I had the pleasure of hearing Elaine Magee and Stephanie Todd, the voice(s) of the Subway, talk at Social Media Week Glasgow 2012, and they provided some insights into how they keep it interesting. Their number one goal is to give the Subway a bit of personality to match the colourful residents of Glasgow, and to engage followers in a conversation. They not only Tweet service announcements, but tidbits and trivia about the subway, information on what to do and see around Glasgow (travelling by Subway, of course) and instigate a bit of banter with their followers. On top of this, they’ve run some great campaigns, including a real life treasure hunt around the city.

Sony Electronics

Sony Electrics Pinterest

This is a great example of a brand doing more than just Twitter and Facebook. Sony take a unique approach to the visual platform, finding creative ways to get followers excited about their products. Pinterest has a predominantly female user base – recent stats show women are five times more likely to be on Pinterest than men. This could be why the most popular boards and images include fashion, crafts, humour, quotes, how-tos and animals. Sony has tapped into these trends, going beyond products shots and the hard sell, in favour of getting followers truly interested in the brand. One board, “I Can Haz Gadgets”, is exclusively shots of animals with Sony products; another depicts the fashion of their music label’s artists; yet another is full of crafty ways to personalise and protect your gadgets. Their board dedicated to what their followers are lusting after is the icing on the delectable, pinnable cake.


Brewdog Twitter

The craft beer scene is getting more and more attention in the UK, and one of Scotland’s stars is Brewdog. A huge part of their popularity has been down to their pushing of boundaries, both with their hoppy beers and their punky branding. On Social Media, their brand has a “personality”; a bearded, swearing, beer glugging personality. Their biggest online success to date has been their democratic beer, a collaborative project with their online fans. Over the course of a week, Brewdog put every brewing decision to their followers and craft beer enthusiasts via Facebook, Twitter and their blog. From beer style to the name of the brew, votes were cast using the hashtag #mashtag. The final brew? A 7.5% American brown ale called … yep, you guessed it. #MashTag.


Sharpie Instagram

Much like Sony, Sharpie shares what their product can do rather than sharing pictures of their product. And what can Sharpie do? Draw. On anything. This results in a colourful, likeable, shareable Instagram feed. While most of their posts are illustrations (using Sharpies, of course), Sharpie shares photos of different things that can be, and have been, customised using Sharpie pens. This ranges from wall plugs to white-framed sunglasses. Most recently, Sharpie had their fans attack some white marks with their new neon range, and showcase them under UV lights. Their approach targets teens, with a focus on getting fans involved and inspiring creativity. This means its fresh, visual and engaging, to constantly dodge teenage boredom.

Over to you

What are your favourite brands using social media? Let me know in the comments, give us a tweet, or send it by owl. I'll get it.

Original article

Join The Conversation

  • Stacy Nelson's picture
    Jul 10 Posted 3 years ago Stacy Nelson

    I totally agree Lisa, and thanks for the great feedback!

  • Stacy Nelson's picture
    Jul 10 Posted 3 years ago Stacy Nelson

    Yes, definitely! It all comes down to trust, and people trust a person, not a corporation. One way to do that is through showing your personality, another is continually providing valuable content. It looks like IronmanTri do both!

  • Jul 9 Posted 3 years ago Lisa Collins

    Thanks for a great post Stacy.  It's fantastic to get positive examples of brands doing things on social media that truly reflect their brand personality   As Jason points out, personality is key to expression through social media. Now n brands need to be brave enough to reveal themselves to their audience!

  • Jason Bahamundi's picture
    Jul 9 Posted 3 years ago Jason Bahamundi

    This is a great post and what you see as the common thread through them all is their personality.  I have written about this before on our company site that you have to be yourself on social media and not anybody else because your target market is going to buy from you not from some idea of you.

    My favorite brands on social media are IronmanTri.  Of course I am an Ironman athlete but they provide you with insight into the sport of triathlon, great articles about the sport in terms of nutrition and training but the biggest catch is the pictures and videos that they have.  It always touches a nerve in a good way.

  • Stacy Nelson's picture
    Jul 8 Posted 3 years ago Stacy Nelson

    I love how colourful their instagram profile is. They really do have a great approach. What's more, it made me want to get some Sharpies and join in. It gave me a genuine interest in the product, without me feeling like I'd been "sold" to!

  • sabelharris's picture
    Jul 5 Posted 3 years ago sabelharris

    Sharpie as an example is great. They really know how to hone in on what their audience wants. Great piece! 

  • Sperez's picture
    Jul 4 Posted 3 years ago Sperez

    Thanks so much, Stacy! I definitely agree! Looking forward to seeing more positive and actionable pieces from you in the future. 

  • Stacy Nelson's picture
    Jul 4 Posted 3 years ago Stacy Nelson

    Great blog Shaylee! Thanks for your lovely comments. It's good to celebrate the good guys, isn't it?

  • Sperez's picture
    Jul 4 Posted 3 years ago Sperez

    Love this post! Glad to see you chose to focus on those who are "getting it right". I often see posts that detail what not to do, but that approach can leave readers more confused and unsure than ever. I'd much rather read a post about companies crafting their social media content strategy in a unique way. Actually, I prefer to write posts that way too! I just did a post over on the Wishpond Blog that is similar, but I focused solely on Pinterest. It's called "How 5 Businesses Are Using Pinterest Boards to Creatively Promote Their Products", have a peek if you have time to see the examples I found! 

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