Apr 12 Posted 6 years ago
Really informative article! We're just starting out with our branded entertainment video marketing campaign. Our goal is that our musical web series not only entertains, but of course, builds brand awareness for my company,EasyLunchboxes. Since I am a professional actress/singer as well as the CEO, we have looked for ways to combine my talents with our marketing. I play host to celebrity guests (eeek ;) sorry - I have to disagree w/you a little there Mark!) in our larger scale "Let's Do Lunch!" series, but then my new little spin-off series of shorter videos "A Couple of Minutes with Kelly" will feature me giving lifestyle tips and helpful kitchen hints. The smaller scale videos will allow us to easily up our video library by frequently adding content, as you mentioned.
One tip that I would add is for businesses to set up a YouTube Channel that is highly informative. There is lots of space in the channel profile section to tell viewers all about your company and include all pertinent links. I've seen a lot of companies post videos on YouTube that have no links in the actual video description and very little company information. Since YouTube is a serious search engine these days, as much SEO as possible should be applied to every video and YouTube channel as is applied to the company's main website. - Kelly Lester, CEO, EasyLunchboxes.com
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