Sep 25 Posted 4 years ago
Hi Mary and group.
Yes,covers the basic guides.Sometimes i'ts easy to get off track.Like they advocate; K.I.S.S.
Also SWOT,We sales people do use it in the field,very useful in overcoming Objections/
Feb 12 Posted 5 years ago
This is very helpful.
I truly love what you did. It's something that we can benefit from. :-)
Feb 8 Posted 5 years ago
Thanks for sharing your thoughts in a great post. I especially liked your "differences" segment. I couldn't agree more.
Too often, many who use social media (Twitter, LinkedIn, Facebook, Google+, and others) seem to think it's about selling, selling and selling more. When in fact, the majority of the content should be about sharing information with no expectation for gain. Using this strategy, you share your knowledge and people come to trust your wisdom, product or services and then buy.
I love how Dr. Ivan Misner put it, "People don't care how much you know, until they know how much you care."
Couple that with a "call to action" to encourage participation or comment then continuing the conversation is what being "social" is about.
Principal, Beth Neibert & Associates, LLC
Feb 5 Posted 5 years ago
Mary, I think that there is a bigger job to be done before going public.
The internal buy-in, rulesof engagement, training and loads of internal communication all come first.
In my experience there is also a long discussion with the commercial director and lawyers.
Getting a Board to understand the wider implications of the internet if they do sanction involvement and even more important, what happens if they don't all come ahead of your last seven points and measurement should really be monitoring.
Jan 31 Posted 5 years ago
All true. Maybe some refinement? For example. I work for the tropical institute in Antwerp Belgium as an independent. The focus for them is to get going with social media. And, as described here, building the strategy is an important part and you do not want to rush that. You need to create an inventory of the online media, marketing and communications landscape first.
In doing so you will most probably find out that it is not about social media as such, isolated and stand - alone. Social media is a peninsula in the overall online media map of your clients world...
Look at the benefits closely. Who should benefit? The client? The audience they serve? You? That question is easy to answer. All should benefit. Makes it the most difficult answer at the same time because the next step would be to map out all the involved. How do they relate, what do they want, can everything be served through social media or are there segments and categories they would better not interact with in that way.
In the end you will find yourself guiding change, specifically in organizations who have a long online media road ahead of them. You'll be a catalyst for all sorts of discussion ranging from who is the audience to what can we create to interact better and what does it mean to our content. Even if you are not from the outside helping organizations and you are on the inside looking out, it will sometimes feel like being like guiding those who cannot see.
There is so much left to say and I will not bother you with that. The message I would like to get accross is take it lightly but seriously. Attention for detail and taking time is important.
Greetings, Marcel Cramer
Chief Fanatic @ Starfish Media
Jan 29 Posted 5 years ago
Great post, Mary. I like the fact that you included the basics like creating a SWOT analysis. A real marketer knows that every product should have a SWOT analysis. It's just a bit tricky once you include it in your social media plan.
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