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Is This the Future of Social Media?

I’m an advocate for social media and in particular enterprise social. However, it seems to me that although social media and enterprise social offer a huge number of benefits, there is an inherent problem.

So, you’ve got accounts on Facebook, Google+, Twitter and use each of these independently. You also use your company’s Enterprise Social Platform to communicate and collaborate with colleagues around the world. This is all great, but I believe the next frontier will be the development of a new standard for communication between social networks.Social Media Governance

Currently, communications can only stay within the social network itself. So, if an employee at Company X wants to send a message to an employee at Company Y, it’s currently not possible to do without resorting to email. There’s nothing that connects the networks in a standardised way to allow communications to be shared across networks.

In my opinion, the next major development in the area will be the development of a new standard capable of securely relaying trusted communications between social media platforms, perhaps Communication 2.0... A standard which can be relied upon to securely relay communications across the web, be consumed by the social platforms and read by the recipient. When this happens, I believe we’ll see a dramatic shift in the way we communicate online.

If I am correct, the risk landscape will change dramatically as data moves between platforms. When social media evolves enough to be able to communicate cross-platform, the risk of viruses infecting your platforms will increase. I imagine that we will see new types of viruses, malware or attacks being used to dupe unsuspecting and trusting users. Email systems are usually able to identify suspicious or spoofed emails, but, if a social media user receives a malicious message or attachment from a connection that they trust, they are far more likely to open it.

The idea of social media platforms communicating with each other may be some way off, but organisations need to have a watchful eye on technology developments today in order to be able to prepare for and manage the risks of the future. Trust can be lost quickly in the digital age and this makes it important to plan for tomorrow’s digital developments today.

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  • Apr 28 Posted 10 months ago Felix Brown

    Today social media is one of the best activities to get connected with new people online. The Future of social media is very strong. I think this should be a good idea for any online promotion.

  • Phil Mennie's picture
    Jan 12 Posted 1 year ago Phil Mennie

    absolutely right! Glad you like the idea! I think this would bring us a lot closer to a viable replacement for email.

  • Phil Mennie's picture
    Jan 12 Posted 1 year ago Phil Mennie

    That's right Hailley. This would mean we don't need profiles on all of the platforms but can still communicate with our friends on other platforms. The idea came to me when thinking about Enterprise Social Platforms. I see lots of organisations implementing them internally and see communications moving from email to enterprise social. Of course, however, these messages can only be shared on that particular platform. So, it seems that if so many organisations are implementing enterprise social, a logical next step will be communications between them.

  • hailley's picture
    Jan 11 Posted 1 year ago hailley

    Very interesting idea, Phil! This would totally streamline communication, rather than force everyone to join every single network. Do you think this could allow the people that enjoy Twitter or Google + to be on that network, and the people that enjoy Facebook to use that? Therefore eliminating the need for one person having multiple profiles?

  • Jan 11 Posted 1 year ago imperomedia

    Interesting idea. So your vision would allow me to send a message from my Twitter account to your LinkedIn account? Like an email, but with varying social media addresses. I like it.