How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

Gender on Instagram [INFOGRAPHIC]

Did you know about that in some countries there are more women Instagram users than men? Nitrogram: Analytics on Instagram made an Infographic with data about gender on Instagram.

Here are some of its findings:

Gender and Countries

  • South-East Asia and Russia show a strong adoption by women. Thailand is the most women-dominated country with 65% of women
  • Instagram is a man’s world in the Middle East and India. Saudi Arabia has 85% men!

About followers

  • There are more men among top accounts (59% of Instagram users with over 10k followers are men)
  • ...but A-Listers are more equally split: 54% men vs 46% women among accounts with over 1 Million followers

Which audience for Instagram’s top brands?

  • Top brands are followed by slightly more women than men (53% of top brands’ followers are women)
  • Top brands with the “manliest” audience: Energy drinks and sports
  • Top brands with the “most girly” audience: Cosmetics and fashion

 

Join The Conversation

  • AlexandraRose's picture
    Jan 15 Posted 1 year ago AlexandraRose

    Great breakdown of the comparissons. I'm interested in the engagement level when it comes to men vs. women. In my opinion, women engage far more on Instagram when compared to men. Do you have any insight on this topic?

  • Sunday's picture
    Jan 15 Posted 1 year ago Sunday Both men and women are really passionate about Instagram. Details about top brands and countries should readily make social marketers engage the targeted campaigns. I have left the above comment also in kingged.com - the content syndication and social aggregation website for Internet marketers where this post was shared. Sunday - kingged.com contributor http://kingged.com/gender-on-instagram-infographic/

Upcoming Webinars

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...