Gender on Instagram [INFOGRAPHIC]

Thibaut Davoult Content & Community, TOTEMS

Posted on January 15th 2014

Gender on Instagram [INFOGRAPHIC]

Did you know about that in some countries there are more women Instagram users than men? Nitrogram: Analytics on Instagram made an Infographic with data about gender on Instagram.

Here are some of its findings:

Gender and Countries

  • South-East Asia and Russia show a strong adoption by women. Thailand is the most women-dominated country with 65% of women
  • Instagram is a man’s world in the Middle East and India. Saudi Arabia has 85% men!

About followers

  • There are more men among top accounts (59% of Instagram users with over 10k followers are men)
  • ...but A-Listers are more equally split: 54% men vs 46% women among accounts with over 1 Million followers

Which audience for Instagram’s top brands?

  • Top brands are followed by slightly more women than men (53% of top brands’ followers are women)
  • Top brands with the “manliest” audience: Energy drinks and sports
  • Top brands with the “most girly” audience: Cosmetics and fashion



Thibaut Davoult

Content & Community, TOTEMS

I lead content at TOTEMS: The most complete marketing suite for brands on Instagram. He guest blogs for Social Media Examiner, KISSmetrics, Moz and other social media and inbound marketing blogs. If your brand or company is on Instagram, he's probably following it already.

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Posted on January 15th 2014 at 6:37AM
Both men and women are really passionate about Instagram. Details about top brands and countries should readily make social marketers engage the targeted campaigns. I have left the above comment also in - the content syndication and social aggregation website for Internet marketers where this post was shared. Sunday - contributor
Posted on January 15th 2014 at 7:05PM

Great breakdown of the comparissons. I'm interested in the engagement level when it comes to men vs. women. In my opinion, women engage far more on Instagram when compared to men. Do you have any insight on this topic?