- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Get a Leg Up on Back to School Sales With These 5 Tips
Posted on August 27th 2013
It’s back to school season! Not for your kids (yet), but definitely for marketers. While back to school season is technically not a consumer holiday, did you know that this sale season is second only to winter shopping season? U.S. consumers will spend roughly $30 billion in total this year in back to school shopping. According to stats from the National Retail Federation, families with school-aged children spend an average of $634.78.
Back to School Success
What it all comes down to: your content for this season is more important than ever. Consider these tips for capitalizing on the season.
- Start early. Since we’ve hit August, so it’s a little late to catch the wave of 29% of shoppers who start their back-to-school shopping sprees by mid-July. Now that it’s August, you’ve got the upper hand on the two-thirds of ICSC survey responders who do most of their shopping during this month.
- An urgent call to action. Don’t just start early – your content is time-sensitive too, so make sure you’re grabbing your readers’ attention and letting them know that time is limited and that they had better get to it if they want to rake in the big savings.
- Keep the conversation going, even after the back to school season ends. Once fall is underway, shopping season doesn’t end – wintertime sales are just around the corner. Don’t disengage from your customers once everyone’s back in school. Make sure you continue to provide them with useful, consistent, interactive content so they’ll pay attention once the holidays roll around.
- Know what your customers are looking for. This year, it’s probably unsurprising:great deals on back to school items. A recent Offers.com survey revealed that 85% reported looking for great deals on clothing, 80% for discounts on shoes, 68% on school supplies, and so on. Even if you aren’t selling school-specific items, it’s not hard to make sure that your customers know that you’re paying attention to the season – and offering great discounts to boot.
- Tell them what they want. Back to school season can be stressful for customers. Nobody likes to go back to the store at the last minute for the one thing they forgot. Many families have multiple children to keep track of, each with different needs and wants for school, and each family member often has a unique shopping list. If you provide the list, you’ll reduce a huge amount of stress. Send lists out via email, post them on your website or blog, or even display them at the point of sale. If you make sure your customers don’t forget anything, they’ll buy more – and they’ll also thank you for doing them the favor.
How is your business capitalizing on the back to school shopping season?