Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Getting the Most Out of Twitter Content
Posted on December 29th 2011
The first thing that you have to establish when it comes to Twitter is what it is actually doing for your business. If you don’t thoroughly understand how Twitter works, you may not be able to leverage it properly.
If you think that Twitter is an ineffective social media channel that most people no longer use and that can’t do very much for your business, you need to rethink. Twitter is a very powerful tool that has tremendous potential when it comes to business. Of course, the first thing that you need to do is make sure that you understand how to use Twitter in a way that benefits your business the most. Once you have that down pat, you need to think about the focus of your content and make sure that it is written in a compelling, exciting, and informative way. The following are some ways in which you can focus your content so that it has the maximum impact on your readers.
If you use humor in your Twitter content, people will not only want to engage with you but they will also retweet what you have shared with them. The more interested other people are in your content, the more inclined they will be to get involved with you and interact as much as possible. Before you know it, you will be considered a subject matter expert in your niche or industry.
Share the benefit of your experience, viewpoint, and opinions
The reason that you are sharing your content on Twitter in the first place (and the reason that you have become a subject matter expert) is that you have knowledge and expertise that will benefit other people. Of course, your content should always be relevant to your followers and to what is going on in your industry or niche.
Pose thought-provoking questions
The main reason that you want to ask questions online is so that people will respond to you. The more you engage with other people and the more in-depth the discussion becomes, the stronger your relationship with those with whom you engage will become. Every time you pose a question, you will have another opportunity to generate a whole bunch of new content.
Tweet on a consistent and regular basis
Every time you have something interesting and valuable to communicate, you should take advantage of the opportunity. You should be careful to tweet content that has some value and because each of your tweets will be short (a maximum of 140 characters), there is nothing wrong with tweeting frequently throughout the day (5-7 times a day is acceptable).
If you recognize a trend that you can leverage for your brand, you should include it in your tweets. Remember that you should only mention trends that are appropriate and have a synergy with your niche, your followers, and your business goals and objectives.
Leave a trail of bread crumbs
It is very important for you to allow your followers to be able to connect with you easily. A great way to do that is to put back links into your tweets. Your links should lead your followers to blog articles, comments, etc. Your followers will then reach out to you and interact and engage and your online communications will acquire a momentum that will be very effective.
Respond to people who reach out to you
Basic manners go a long way. If someone interacts with you, respond to them. It may be a good idea to find out what motivated them to reach out to you in the first place so that you can figure out how you can help them to solve their issues. Of course, always be polite and thank them for taking the time and having the interest to reach out to you.
Keep on retweeting
Retweeting is an excellent idea when it comes to building online relationships. Make sure that you always include the person’s Twitter handle whose content you are retweeting. The point is that you want to share valuable content from other people with people you know and you want them to do the same in return with your content.
As time goes on, Twitter is becoming a stronger and stronger tool. It is critical that you take advantage of it in the most effective way possible. The more you engage with other people online, the stronger your relationships will be. Your immediate goal is always to help your followers in some way. In turn, they will most likely be helping you in some way. Twitter is successful only if the relationships are successful that are the driving force behind the communications. If you use Twitter correctly, you will strengthen your business relationships and you will achieve greater success.