Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Global Social Media Lessons from Canada, Singapore, NZ, Indonesia (Part IV)
Posted on May 9th 2014
How do social media styles differ around the world?
This is Part IV (the last) of JC Giraldo's and my blog series where we try to provide answers to this question by surveying our world-wide networks.
Note: We make no claim that the results of our informal survey are statistically relevant but they represent insights from people who use social media regularly for business. We asked the following questions:
- In your country (or region or culture, if you prefer), how does the majority of people view social media?
- What would you say is a unique characteristic about social media usage in your culture?
THE RESULTS PART IV
1.- It’s hard to find a lot of statistics on Canada and social media usage.
- From gathering information and doing a bit of digging I have discovered that Canadians do indeed love their social media and internet usage. I am a heavy social media user myself. (My family is always joking that I am online talking to my imaginary friends.)
- In terms of engagement, Canada ranks as one of the top 3 countries around the world. Canadians use on average, 41 hours per month online on their computers. In a recent study conducted by Media Technology Monitor, 2 out of 3 Canadians use some sort of Social Media network.
- Businesses in Canada are also open to social media.
- The top three Canadian social networking sites are Facebook, Twitter and then LinkedIn. Facebook is the most popular among Canadians. The second most popular is Twitter. It will be interesting to also see how Pinterest, Vine, Google+ and other social sites begin to rank as more statistics become available.
2.- Canadians appear to love their technology and ability to connect and engage.
- I think that our usage will continue to increase. It was just announced this week that Parks Canada will be setting up 15-20 wireless hot spots in our national parks as part of a trial run, and hopes to have 75 in the next three years. It is becoming more and more en-grained into our culture and it is here to stay.
1.- With internet penetration at 73%, the internet and social media is a way of life in Singapore.
- To drive home that fact, consider this: 3.2 million of the 3.9 million people on the internet have an active Facebook account.
- Mobile internet penetration is at 64% as well, and on average, mobile internet users spend 2 hours using mobile internet each day. Around 96% of internet users in Singapore have a social media account in some shape or form.
- Due to the high cost of traditional marketing in Singapore, a lot of brands have shifted to social media in the last few years and have started to build a presence. Most, if not all, retail stores have a presence on social media with a fairly active following.
2.- There are two things that surprise me:
- The first, is how high the Facebook usage in Singapore is, and second, how low the Pinterest usage in Singapore is.
- Less than 100,000 Singaporeans have a Pinterest account, and for a country that's fashion obsessed - that's a little strange.
- The second thing though - is how much content Singaporeans consume on a daily basis. Trains, buses, standing in queues, having lunch alone - 4 out of 5 people will be on their phones, either watching a soap, scrolling through their news feed or talking to friends.
1.- In New Zealand, businesses are aware they should be on social mediasomehow.
- But businesses still don't really understand how it works for ROI.
- Some larger and entrepreneurial companies are using social media well, but not many. Slowly, we're getting there.
- We use Facebook most, but Instagram, Snapchat and Pinterest are gaining popularity.
2.- Unique characteristic?
- Probably that New Zealander's are not outspoken people, so we tend not to vent our opinions on social media.
- Social media is used more for connecting with others.
1.- The number of people who are online in Indonesia are over 79 million in 2014 ( over 30% of the population). This sounds low in terms of % but significant when you take into account that Indonesia's the fourth most populated country in the world with over 250 million people.
- Indonesians view social media as entertainment and they truly love to socialize .
- They're the 3rd most active tweeters (via @conradhackett).
- They see twitter as a platform where they can chat and connect with their favorite brands and local celebrities. It's pretty easy for a local celebrity to gain quick followings.
2.- Mobile plays a majority part in social media usage as smartphones and data packagesare more affordable and readily available compared to desktop access.
- Facebook is still the number one platform with over 90% of the country's online users but majority of active users are turning to Path (which is mobile only) as the main social platform to socialize with their friends.
- Facebook seems to be seen as more of a nuisance, with many pages abusing and bombarding their Facebook friends with tags and sales pitches etc.
- Whereas Path, which had a 150 friend limit till recently, is seen as a more private and intimate platform.