Go Ahead, Ignore Mobile Users for Email Marketing, We Dare You [INFOGRAPHIC]

jonmikelbailey
Jon-Mikel Bailey President, Wood Street, Inc.

Posted on October 1st 2013

Go Ahead, Ignore Mobile Users for Email Marketing, We Dare You [INFOGRAPHIC]

Mobile is everywhere. We’ve written about mobile extensively. We even built a product in response to the need for easy mobile marketing solutions. Yet, so many businesses and organizations continue to ignore mobile.

Take a look at your email inbox. It’s the cornerstone of business communication. Email is still the number one way that businesses communicate. Getting your message into someone’s inbox is an effective way to market your business.

Of course, email marketing is nothing new. Mobile devices are certainly not new either. So, what about your email marketing efforts on mobile devices?

Our friends over at ReachMail shared this infographic with us – “Are you losing out?”  ReachMail is an email marketing service provider out of Chicago, IL. Reading their blog, you can see that they recognize the importance of mobile in all marketing.

Here’s an interesting stat from this infographic, “40.1% of all email campaigns are opened on mobile devices.” That’s a huge number! Ignoring mobile in any marketing effort is a recipe for disaster. But ignoring 40.1%??? That’s crazy!

But, go ahead, ignore away!


ReachMail

jonmikelbailey

Jon-Mikel Bailey

President, Wood Street, Inc.

Jon-Mikel Bailey is a partner at Baltimore area web and mobile design and development firm Wood Street. Jon writes and speaks about web design, SEO, branding and social media.

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Comments

That's an awesome infographic Jon and you are completely spot-on. Every time i check the analytics for our website, we could clearly see the increase in the number of visits from people using a mobile or a tablet and the CTR from our newsletters often comes from users on the go (using their mobile) during peak hours.

I read this article on responsive emails and I recommend it to your readers (and to you), as it is extremelly important for users to be able to navigate freely (without zooming in and out) throughout that email you've put some much effort into:

http://www.jerichodc.com/blog/responsive-email-%E2%80%93-the-future-of-your-inbox

 

Thanks again for the infographic, it will certainly be shared around!

Thanks for sharing Jon-Mikel. I agree with William - mobile figures are continually increasing, and it blows my mind when templates aren't suitable for mobile! Senders are shooting themselves in the foot if they don't do this - I hope this is something that will improve in 2014.

Thanks William!

First of all, I really love the data and the look of infographics. It was a pleasue to read.

I just wanted to add an example of bad email campaign. I recently got a newsletter from a company focusing on social media marketing. The mail was not adjusted for mobile...(small font size, no cta) It was funny to see how people advertise themeselves as social media company and cannot prepare a good newsletter.

I unsubscribed immediately.