Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
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Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
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Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
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3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
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Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
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From Good to Epic: The Principles of Journalism Applied to Content Marketing [SLIDESHARE]
Posted on June 27th 2014
Plenty of so-called journalistic practices have already infiltrated marketing departments and agencies around the world. The majority of content marketers are maintaining editorial calendars, adhering to style guides, and trying to turn their teams into newsrooms for their brand.
Yes, this has enabled marketers to pump out content more efficiently. But it hasn’t necessarily helped them do it more effectively. It’s easy for them to fall into the trap of writing dry, uninteresting or, even worse, innacurate content that doesn't capture reader's attention. In order to be effective, a content marketing srategy must truly inform, engages, and ultimately win over the audience.
Uberflip's latest SlideShare examines the essential principles that drive journalists to produce amazing content and what marketers can learn from them.