Goodbye, Keyword Stuffing: How Content Marketing Requires a More Strategic Approach

blakejonathanboldt
Blake Jonathan Boldt Content Strategist, Reputation Advocate

Posted on November 5th 2013

Goodbye, Keyword Stuffing: How Content Marketing Requires a More Strategic Approach

ImageIn the early years of SEO, businesses could fill their content with a series of keywords to appease search engines. This tactic manipulated the search engines into boosting their content towards the top of search engine results, which in turn improved their online reputation.

Now, SEO is not simply a matter of stuffing pages with keywords in the hopes that Google will notice. This process requires a more intelligent approach that hinges upon fresh, relevant content that will offer value to visitors while attracting Google and other search engines.

Although high-quality content is in the eye of the beholder, Google holds an enhanced algorithm that filters out bad writing and focuses on the good. In determining the quality of content, Google will concentrate in areas such as grammar, spelling, text formatting, images, videos and links. These links are either links to high-quality sites or inbound links from high-quality sites.

Google’s algorithm continues to gain in sophistication, so users are required to step up their efforts. In the end, content must be relevant to its source. Search engines will observe whether or not there’s a consistent theme on your website. If not, you could be penalized for adding content just for content’s sake.

Diversity Is Key in Content Marketing

Writing is a vital aspect of online marketing and SEO. If you communicate clearly and effectively to your audience, you can drive their purchasing decisions. However, content is an all-encompassing term that applies to photos, videos, text and much more. Varying the type of content that you present to the audience will keep the reader engaged in the material while also proving desirable for Google search rankings.

Visual content will likely impress your readers more than just text-only messages. Graphics can grab the attention of an audience and engage them in your content.

Blogging Is Beautiful

Your business should maintain a blog that will allow you to publish long-form content related to your products and services, as well as your industry as a whole. Blogs satisfy Google and other search engines while also serving your audience with informative and entertaining content.

Social Media

In terms of your social-media strategy, you must learn to evaluate the landscape and adapt accordingly. Some tactics simply won’t lead to the results you’re looking for. Be willing to make a change and your audience will appreciate it.

Social-media usage has become such a staple in our lives that it can overwhelm our better judgment from time to time. An inconsistent social-media strategy will severely damage your online reputation. The collection of your social-media profiles - Twitter, Facebook and LinkedIn, to name the three major examples – will provide you the opportunity to offer a clarified message about your products and services and establish yourself as an industry leader.

Create an Eye-Appealing Visual

Due to its visual nature, the infographic stands a far better chance of going viral than a simple blog post. The infographic is a large image that contains a series of data points combined in a convenient and easy-to-read format. They often receive more shares, Likes and reposts on websites and social networks. As a result, you will receive more traffic and expanded audience reach. Many users prefer the infographic because it’s simple to understand and imparts a significant amount of information in a visually stimulating format. 

Organizing a content marketing strategy requires more than one day's work. By taking stock of the Internet landscape, you can then turn your attention inward and do what’s best for your business.

image: keyword stuffing/shutterstock

blakejonathanboldt

Blake Jonathan Boldt

Content Strategist, Reputation Advocate

Committed to the power of the written word, Blake Jonathan Boldt joined Reputation Advocate, Inc. in 2013 as a content strategist. In this position, Boldt is responsible for the creation of educational commentary pieces as well as social media and content strategy services for a diversity of domestic and international clients. His articles have been featured in numerous magazines, newspapers and digital media outlets.

As a content strategist, Blake Jonathan Boldt has created, formatted, updated and edited content for multiple clients while utilizing SEO best practices. Boldt brings deep experience in understanding the impact of content on social media channels such as Facebook, Twitter, LinkedIn, Pinterest and Google+. Navigating search engine updates and understanding the variables that are now most relevant allows Blake and his team to focus attention on quality content for each project accepted.

A native of Illinois, Blake Jonathan Boldt attended Eastern Illinois University where he received a Bachelor’s degree in Communications Studies. In 2006, Boldt accepted a graduate assistantship in the mass communications department at Middle Tennessee State University. There, he completed marketing and sales internships with the Country Music Hall of Fame and Museum and the Ohio Valley Conference as part of his graduate coursework.

After finishing his graduate studies, Blake Jonathan Boldt served as an account executive for The Tennessean and Turner Publishing. In both of these positions, he engineered and presented marketing and advertising solutions built around content and the integrity of the publications.

For the past five years Boldt has been sought after as a freelance writer in the Mid-south region – writing and editing in several media formats. He has offered his work to several of Nashville’s non-profit and arts organizations. Through content development and creative direction, Blake Jonathan Boldt has overseen new opportunities for media exposure for various clients. He has provided in-depth local news coverage along with political, business, feature, sports and entertainment stories. Boldt has also interviewed 14 Grammy Award winners, including Tony Bennett and Emmylou Harris, as well as local politicians and business leaders.

In his spare time, Blake Jonathan Boldt volunteers with area youth sports programs, assists in library educational services, and attends musical performances throughout Middle Tennessee.

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