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Aug 6 Posted 6 months ago
There can be little doubt that authorship data can radically improve serps. I think Google is likely having problems in three places:
1) Getting people to use authorship markeup -- if not everone does, it could reduce serp accuracy.
2) Making the identity layer work -- they still dont have a way to verify anything but celebs and businesses. And that means fake authors might be used to game the system.
3) Balancing implementation of authorship with serp accuracy and revenue generation -- If turning on authorship pisses off big brands, because now their content ranks lower than other experts, it could hurt revenue. Though one would think it would actually generate more reveneue in paid search. Plus of course the whole authorship picture CTR debate.
I'm sad to see the backward step here, or at least the reduction in transparency, but I don't think the concept is dead. Because without it, Google loses a huge new weapon in the fight against gaming Page Rank, one that can be much more fair and effective than Panda or Penguin.
Aug 5 Posted 6 months ago
Just because they "killed" it here. Doesn't mean it won't be revived somewhere else. I'm thinking of when they did it with Site Speed. Remember? Here's a link for reference: