Aug 6 Posted 2 years ago
There can be little doubt that authorship data can radically improve serps. I think Google is likely having problems in three places:
1) Getting people to use authorship markeup -- if not everone does, it could reduce serp accuracy.
2) Making the identity layer work -- they still dont have a way to verify anything but celebs and businesses. And that means fake authors might be used to game the system.
3) Balancing implementation of authorship with serp accuracy and revenue generation -- If turning on authorship pisses off big brands, because now their content ranks lower than other experts, it could hurt revenue. Though one would think it would actually generate more reveneue in paid search. Plus of course the whole authorship picture CTR debate.
I'm sad to see the backward step here, or at least the reduction in transparency, but I don't think the concept is dead. Because without it, Google loses a huge new weapon in the fight against gaming Page Rank, one that can be much more fair and effective than Panda or Penguin.
Aug 5 Posted 2 years ago
Just because they "killed" it here. Doesn't mean it won't be revived somewhere else. I'm thinking of when they did it with Site Speed. Remember? Here's a link for reference:
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...