Google Zeitgeist 2011: Great Digital Storytelling

Posted on December 20th 2011

Google has released their year-end collection of data for 2011 and it is beautiful.

They have done an excellent job of not only presenting us with great data but also creating a fantastic video that has hit at the core of digital storytelling: emotions.

They are replicating an emotional world of experiences and positioning themselves and their products at the heart of it (with Google+ featuring very obviously). This is brilliant advertising.

What did you think?

This is the first in a series of blog posts on Digital Storytelling, check back in a few days for more or subscribe to my blog using the widget below.

Jack Ashman

Jack Ashman

Jack Ashman is a social media marketing professional working in London. He specialises in Facebook design, strategy and insight. Find him on LinkedIn:
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Jack Ashman
Posted on December 21st 2011 at 12:20AM

Facebook, Twitter, Storify, YouTube and Flickr have all also released end of year reviews. 

I've written them all up for you here: Which one is your favourite?

Posted on December 22nd 2011 at 8:52PM

as you say, Jack: emotions are at the heart of storytelling, no matter what platform the stories are told on.  It's amazing how this video covers so many different kinds of emotions in just a few minutes.