- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories
Posted on August 20th 2014
It is more important than ever to be visible on Yelp these days. Google recently launched a major search algorithm update for local English-based search results in the U.S. The update is more than just another tweak to Google’s main algorithm, which seems to be tweaked about every 10 seconds. The Pigeon update has a substantial impact on organic listings for local businesses on Google Web Search and Google Map Search.
Before any panic ensues, it is important to remember what Google has always been about, increased relevancy. The Pigeon update includes spelling corrections, traditional search ranking signals, and relevancy improvements regarding geographic location. Even more important, the update should solve an issue that has caused online unrest and ugliness recently. It will solve the “Yelp problem”.
The Yelp Problem with Google Search Relevancy
Yelp recently accused Google of putting its search results and reviews on Google+ before Yelp’s, even when the word “yelp” was typed in the search box. The Pigeon update appears to give all local search directories preferential rankings in search results. Additionally, its focus on geographic location and distance was intended to solve the Yelp issue.
The Impact the Pigeon Update Will Have on Local Businesses
As expected, Google did not give a clear statement regarding the impact the update will have on local businesses but it’s not the end of the world. Webmasters, SEOs, and business owners have noticed a sudden difference in site rankings. However, getting on the first page of Google might not be the best strategy for local business owners. Perhaps things would be better if small business owners focused on getting a top slot on one of the most popular local business listing services, such as Yelp.
Rethinking Google Rankings and Relevancy
Is it better to have top rankings on top local business listing services or Google Search? It’s a new debate, which has recently become more prevalent. To be honest, continual top rankings on Google Search for meaningful keywords might not be a very viable internet marketing strategy anymore.
Instead of trying to beat Google’s algorithm (good luck), it might be best for small business owners to focus on local business listing services. Create a profile, post some picture, and encourage customers to write reviews. Small business owners should continue to focus on their businesses, not the Pigeon update. However, the update could provide local business owners some incentive to rethink SEO strategy.
Great Reviews on Local Business Listing Services Are More Important than Ever
Get customers and clients excited about something different than a page one ranking. Go back to basics, and stop trying to decode every little alteration Google makes. Numerous local businesses should rethink their online marketing strategies. After all, the online world is continuing to merge with the real world. A line outside the door of a brick and mortar store might become synonymous with hundreds of rave reviews.
About the Yelp Issue and the Pigeon Update
True to its design, Google continues to strive for relevant searches. Obviously, a search that includes the words “New York, pizza, yelp reviews” is probably looking for reviews on Yelp. The Pigeon update fixed the glitch and solved the Yelp problem.