Groupon: The $12 Billion Pivot

evolvebiz
Rachel Blankstein Founder & CEO, Comparz

Posted on November 3rd 2011

Groupon is scheduled to launch an IPO tomorrow and some say it could have a valuation of $12 billion.  Regardless of Groupon's valuation and how you feel about the company, Groupon is a great story on the power of entrepreneurship.  The business you are working on today could be one "pivot" away from a billion dollar idea.

Four-and-a-half years ago I interviewed with the people behind Groupon, specifically Eric Lefkofsky and Brad Keywell, who provided the early funding for what became Groupon (I learned days later that my family was moving to Boston, so I didn't proceed with the conversations).  They were speaking to me about opportunities at their portfolio companies, one of which was thepoint.com, a site focused on effecting social change through collective group activity.  While ThePoint still exists today, it was the initial business that spurred the idea behind Groupon. 

It is amazing and inspiring to think that four-and-a-half years ago Groupon didn't exist and now Wall Street is valuing it at $12 billion.  The concept of the "pivot" has been popularized by Eric Ries' Lean Startup Methodology, which loosely defines a pivot as changing the strategic direction of a company based on user feedback.  A business (regardless of the size) should be constantly testing its operating assumptions by getting customer feedback every step of the way.

To all of you entrepreneurs, keep listening to your customers, think big, and execute quickly, and within a few years you could be the next Groupon as well.

evolvebiz

Rachel Blankstein

Founder & CEO, Comparz

Rachel Blankstein is a serial entrepreneur with a successful track record in launching and growing new businesses. While consulting for other companies, Rachel noticed that business these days have access to an amazing set of tools that makes business management better. But there are so many tools, how can anyone decide what's best for your business? So in usual entrepreneurial fashion, Rachel launched a site to help companies select the best tools for their business through rankings, user reviews and decision tools, Comparz.com. Rachel's desire is to help make more of us understand the technology tools out there better, as they are typically used to run your business and not used by the "tech guys". Rachel's range of experience prior to founding Comparz includes launching and growing the Data Services business at U.S. Cellular to a $100 million business, founding and selling lifestyle site econfidant.com, and consulting with companies in the areas of online customer acquisition and strategic business growth. Rachel also holds an MBA from the University of Chicago.
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Comments

Groupon China will fail – it’s only a matter of time. From the day Groupon entered China, it has been a bumpy road — one that now appears to be approaching cliff’s edge.

Some analysts say this is the result of Groupon’s overly confident business model. Others say that its failure can be traced to the nature of China’s group-buying industry: with the market already divided among so many companies, even a company as successful elsewhere as Groupon can find its impact limited. No matter which view one ultimately subscribes to, what’s becoming increasingly clear is that Groupon is finding narrowing space for itself in China’s crowded group-buying industry.