Grow Your Business With Social Media: Planting Seeds

Daniel Zeevi
Daniel Zeevi Founder & CEO, DashBurst

Posted on February 20th 2013

Grow Your Business With Social Media: Planting Seeds

Like a tree, your online business is only as strong as its roots. social media growthIn order to build a strong foundation, you must ensure that your company has a solid core in four key relationship areas that include customer service, product reviews, lead generation and brand awareness, all of which can be enhanced with social media. Your business and online reputation are judged by your actions and presence on social media sites like Facebook, Twitter, Google+ and countless other social sites sprouting up each day. The key to successfully growing your business is to strengthen the critical networks vital to your organization, whether that be Twitter for customer support or Yelp for business reviews, and to then plant as many seeds as possible throughout social media to cultivate new relationships and opportunities.

Product Ratings and Reviews

Did you know 80% of consumers use the Internet to research products every week? If your business or service isn't listed high in search engine results or doing well on review sites like Google maps, or Yelp, you could be missing out on a huge opportunity to gain new customers and build loyalty up for your brand. According to a global survey by Nielsen, the Internet is extremely important to people in the purchasing process and influences their decisions when buying various products like electronics (81%), appliances (77%), books (70%), music (69%), clothes (69%), cars (68%) and of course food (62%). How influence affects product rankings

Customer Service

When it comes to customer service people are impatient and have little tolerance for delays. Setup notification alerts for high priority keywords on Facebook. Monitor your Twitter mentions using a social media management tool like Hootsuite in order to respond quickly with a personal message to keep customers as happy as possible.

Lead Generation

Social media is an unbelievable way to generate new leads for your business. In fact, over 33% of marketers have generated leads via Twitter. Share interesting and relevant conent, and people will be more likely to want to engage with your business. You can also seek out top influences and trending topics to follow through the Discover feature on Twitter and tools like Tweepi and Followerwonk.

Brand Awareness

People these days are most likely to discover your brand through social media. Thus your business is represented by your various social profiles, so post content relevant to your industry. Create a Google+ page and publish content regularly, as your page, profile and recent posts can show up in Google searches. Make sure to verify your Google Authorship, which can provide a significant SEO boost to your business with your profile picture showing up in rich snippets of Google search results (increasing click through rates).

Social Media Roots

Source: Vertical Measures

If you consistently plant seeds across various social media sites this will ensure the fertility of your business to blossom for years to come!

Daniel Zeevi

Daniel Zeevi

Founder & CEO, DashBurst

Founder of DashBurst, Daniel is a social media scientist, web developer, graphic designer and author. He researches trends from the top industry leading resources to provide businesses with actionable intelligence to create viral websites and social media marketing campaigns. He is also a futurist and content curator always on the hunt for disruptive new technology, creative art and web humor.

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Comments

Stephen Tamlin
Posted on February 20th 2013 at 4:48AM

Great article Daniel.

Lead generation is so often overlooked with social media, yet the potential is there. As long as you have a supportive network that pushes people to an optimised website then you can nurture leads.

bidsbypros
Posted on February 20th 2013 at 11:44AM

I found many sca and hoax in social media. Many SEO companies offering to increase the interaction and what they do they have created empty emails then using them to create social media accounts (non-real) then having them to like your business fan page. Not to get caught, occasionly they use those accounts to like or comment. I love organic and pure business. Many social marketing is mixed with tricks and unreal actions.

I loved your article and tips and would difintely put them in my practice improving www.bidsbypros.com Thank you

moekhajavi
Posted on February 22nd 2013 at 6:26PM

how do you set up alerts in facebook for certain keywords?