May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 24 Posted 1 year ago
I think we have to understand Matt's sentence very carefully.
He discouraged using guest blogging as a SEO tactic but Matt didn't at any point said STOP guest blogging to get traffic.
Another thing is, Google can contribute alot of traffic to ANY websites but if you are in the scene long enough, you should also understand that there are specific websites / industry where one does not go thru Google to find them.
Just like in Singapore, when you are looking for food, you usually bypass Google.
You are looking for banking services, you might bypass Google too.
Regardless of what you do, if want you created or co-created is a quality content, continue doing what you are doing.
I doubt Google will penalize quality content.
End of the day, remember that Google focus is on whether the search result is of relevance to the search users and if the search experience and later user experience, is good.
If we can do this, Google will not penalize us. :)
Just my 2 cents and personal opinion.
Jan 23 Posted 1 year ago
Thanks Hailley! I think the key is that Google plans to punish large-volume, low-quality guest posting. But the opposite strategy - low-volume, high-quality - should continue to work well for increasing influence, expanding online brand presence, and even quite likely SEO.
Jan 23 Posted 1 year ago
Great post! I've received those emails before offering to pay you if you include links on your website. Those types of 'guest posts' are definitely not valuable and even detrimental to your SEO efforts. I like the clarification that if you write quality, good content blog posts those are absolutely fine as guest posts. Google's algorithm update along with Facebook's definitely stress the importance of having high-quality content on your website rather than just a lot of links.