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Jan 24 Posted 1 year ago
I think we have to understand Matt's sentence very carefully.
He discouraged using guest blogging as a SEO tactic but Matt didn't at any point said STOP guest blogging to get traffic.
Another thing is, Google can contribute alot of traffic to ANY websites but if you are in the scene long enough, you should also understand that there are specific websites / industry where one does not go thru Google to find them.
Just like in Singapore, when you are looking for food, you usually bypass Google.
You are looking for banking services, you might bypass Google too.
Regardless of what you do, if want you created or co-created is a quality content, continue doing what you are doing.
I doubt Google will penalize quality content.
End of the day, remember that Google focus is on whether the search result is of relevance to the search users and if the search experience and later user experience, is good.
If we can do this, Google will not penalize us. :)
Just my 2 cents and personal opinion.
Jan 23 Posted 1 year ago
Thanks Hailley! I think the key is that Google plans to punish large-volume, low-quality guest posting. But the opposite strategy - low-volume, high-quality - should continue to work well for increasing influence, expanding online brand presence, and even quite likely SEO.
Jan 23 Posted 1 year ago
Great post! I've received those emails before offering to pay you if you include links on your website. Those types of 'guest posts' are definitely not valuable and even detrimental to your SEO efforts. I like the clarification that if you write quality, good content blog posts those are absolutely fine as guest posts. Google's algorithm update along with Facebook's definitely stress the importance of having high-quality content on your website rather than just a lot of links.