A Guide to Facebook Page Post Analytics

Brittany Botti Co-Founder, Social Lead, Outspective

Posted on May 31st 2012

A Guide to Facebook Page Post Analytics

I am loving the new Post Analytics feature that Facebook rolled out for Facebook Pages this week. I’m sure Facebook added it so that more people will buy Promoted Posts, but it is very helpful for page owners in a lot of ways. And what’s great is the Post Analytics display is close to real time, so you immediately have a sense of how many people are seeing your message.

Here are a few other ways Post Analytics are helpful to Facebook page owners:

Gain more insight into EdgeRank
Post Analytics give you a better sense of how EdgeRank works, and reveals where you stand with your fans. Facebook says the average post is seen by 16% of the pages’ fans. But, if you consistently churn out great content and have a loyal, engaged following, that number will be much higher. Smart page owners will pay close attention to Post Analytics to refine their strategy and improve their EdgeRank.

Determine what time of day is best to post.
Pay close attention to the Post Analytics as it relates to the time of day you post. After a while, you’ll begin to see what time slots work best, and use the new Schedule Posts feature to schedule during those peak times. And remember, one of the components to EdgeRank is time delay. If you post in the morning and most of your fans log in at night, they aren’t seeing your posts because it’s not the most recent news in their feed. Also keep in mind that some people don’t log in to Facebook everyday, which does affect your Post Analytics.

Guide your use of Promoted Posts. 
You can promote a post even after it has been posted to your page, as long as it was within the past few days. Post Analytics can help you figure out which posts people are seeing and sharing the most. The most successful and far reaching posts are the one’s you want to promote, since you already know they will go over well with your audience.

How else can you see using Page Analytics to improve your Facebook presence? Are you glad to see this feature added?



Brittany Botti

Co-Founder, Social Lead, Outspective

As Co-Founder & Social Lead at Outspective, Brittany Botti gives businesses the outside perspective they need to take full advantage of the opportunities that social media and a solid online presence provide. She has developed social media marketing & online strategy for family businesses, nonprofits, athletes, cities, start ups & mid size companies. Brittany's goal is to make every business she works with as accessible, friendly, & authentic as a small town store. By helping businesses relationally exceed expectations, she works to build positive emotional bonds between her clients & their customers. Brittany is a proud University of Florida alumni, and resides in the Orlando, Florida metro area. Offline, she’s a DIY’er, a country music fanatic, an avid sports fan & a Parrothead.

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