Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
HootSuite Expands to Support Google+ Pages
Posted on July 21st 2012
Google+ continues to grow, but there’s a lot of pessimism about the social network. Much of the growth has come from recommendations because of it’s strong integration to search engine results. If you’ve not joined the network yet, you probably will if you wish to have enhanced search engine result page entries including authorship functionality.
My personal views on Google+ are that it’s expansive layout makes it difficult to absorb a lot of information. On a mobile device or iPad; however, the user experience is absolutely beautiful. I had been vocal that a key disadvantage to Google+ was the ability to integrate content publishing platforms to it – but that just changed.
HootSuite has just added Google+ page integration to its social publishing app. It’s simple, elegant and seamless – even supporting circles (groups of users you wish to target publishing to).
The integration allows you to leverage Hootsuite’s platform with Google+, including the ability to:
- Connect with customers and inspire them to recommend with +1
- Measure success using Google+ analytics modules
- Target messaging using circles functionality
- Manage circles in-dash with add/remove and edit functionality
- Monitor, search, share, schedule and post from your Google+ Page
Disclosure: We’re a HootSuite Partner and use our affiliate link throughout the blog when speaking about Hootsuite. We think it’s an amazing platform and you should give it try! Given the incredible low cost and incredible array of features, we think it’s the best publishing platform available.