Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How Big Events and Social Media Can Turbo Boost Campus Success
Posted on April 10th 2014
Big events like March Madness not only increase exposure of a school’s athletic department, they are an opportunity to produce a growth spurt in every operation from admissions to alumni. So how can we take advantage of big events such as athletic events, move-in day, graduation, homecoming, and others to maximize campus engagement? Social media gives us the perfect opportunity to piggy-back institutional goals on viral events. Here are a few tips to keep in mind.
1. Be ready when an unexpected opportunity pops up. How many people had ever heard of Florida Gulf Coast University before the 2013 NCAA mens basketball tournament? The earned media opportunities in a viral event of this kind have boosted college enrollments at many schools according to the well documented Flutie Effect. Some big events don’t appear on the calendar a year ahead. Make sure you have a social media strategy in place to take advantage of an unexpected event.
2. Athletics aren’t the only big events on campus. Even though athletic events seem to take center stage in the discussion, it isn’t the sport that makes for big events, it’s the stage. The same efficacy that produces engagement on the athletic field can produce engagement as the result of a well done move-in-day campaign. Any big event can produce the same excitement as a big game. It’s all in the planning and execution. Make a list of all the big events that take place on your campus annually. Make sure that you have all the moving pieces covered: lead-up, real-time, and follow-up. Which brings up my next point.
3. Plan a full scale campaign that includes: lead up strategies (pump priming), real-time strategies, and follow-up. Even though we focus on the logistical aspects of pulling a big event off, these three pieces all need social media strategy. Which piece of the puzzle is most important? It’s pretty easy to preview an event (lead up) and report on an event (follow up), but most people forget about the real-time piece. Make sure you plan how to use all your social channels in real-time to broaden the fan experience and draw them in to the actual event itself.
On April 30, I’ll get a chance to provide a little more detail on big events and social media at the Higher Ed Content Conference. It’s a jam-packed online event that features 13 focused ten minute sessions on various aspects social media marketing. I’m excited to learn from the talented group of presenters. I hope you’ll join us.
image from coersdiesel.com