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How Can You Stand Out on Social Media?
Posted on August 22nd 2014
In today's world it is extremely important to use different types of social media to market your business. If you want to get the word out about your business and reach your core audience you need to have a strong and productive social media presence. Social media is taking off by leaps and bounds. With each passing day, it continues to grow. So, the big question that you need to ask yourself is how can I make my business stand out and get noticed among the plethora of businesses currently out there doing the same thing. The bad news is that it is only going to get harder and harder as these outlets continue to grow. So, in order to help you get your business recognized, we have gathered a few techniques that could be instrumental to helping your business thrive on social media.
Make your posts important and worthwhile
You want to behave as a human while you are using social media. You do not want to come across as a cold or egotistical corporation. You need to make everything that you share be informative and helpful in some way or another. You need to peak other users' interests by posting things that they would also want to know about and share with others. If you are using social media just to have your business' presence on whatever network you are using, then you may notice that your appeal to your audience is decreasing. This may cause many people to stop following you and make your presence on social media suffer because of it.
Discover what your audience likes
It is pretty obvious that most of us are not mind readers. So, how can you find out what your followers want to hear about or what their interests are? It is pretty easy. You can message them and ask, or you can look at what they share and determine what they would like to learn more about. This goes along with being human and not an uncaring corporation. You have to take the time and effort to get to know your followers and their interests. This way you can build actual relationships with people and not seem as if you are just there to throw needless information at them.
Respond to your followers
It can be easy to get overwhelmed while running your business and a social media presence takes a lot of time. However, you do not want to come across as a business that is too good to answer their followers questions. It can come across as rude to ignore someone when they took the time out of their day to try to contact you. Their questions or concerns should be one of your top priorities, and you want to leave a meaningful reply to their question. People can tell when you use an automated response system, so if you want to show your customers that you care, you need to give them the courtesy of a real and valued response.
Stay up to date
You need to be able to discover what the new trends may be at any given time. If there happens to be a buzzworthy topic that is relevant to your business and its ideals then you should definitely take the time to capitalize on it. It could be extremely beneficial for you to weigh in on these highly shared topics and put your own twist on it. If it is a hot button topic then you can be pretty sure that your post will get lots of hits and help you to easily spread information about your company and get your name out there. It can even result in more potential followers, which in turn, will increase the reach of your business message.
Add some zest
People do not want to see the same things over and over, so you should add something extra to your shares. You need to spice it up a little in order to grab your followers' attention and not just seem as if you are a robot constantly sharing articles that you want them to visit. You should try letting your personality come through on your posts. When you share a post add something to it. Try putting a few lines over your share, like this blog post changed my life or you will not believe your eyes. By putting in some action words and emotions and not just sharing an article, you are more likely to peak your followers' interest and have them actually click on your link.
Do not be afraid to add pictures
Did you know that images can easily and effectively capture our attention? So, why not put them in as many posts as you can? Images are also known to hold our attention longer than text, and it is also more easily digested than text. You should look for visuals that appeal to your customer base and pulls on the heart strings of your followers. When your followers look through shares on social media and come across a picture that speaks to them, they are more likely to slow down and take notice of that post all because of the picture. They will want to know what is going on at whatever site you shared and instantly click the link in your share.
Social media can seem like an unknown dimension to many of us. It can be scary and overwhelming at first, but if you give yourself the chance to learn all the ins and outs, you may find that you can easily become the king or queen of social media in no time.