May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Oct 24 Posted 2 years ago
This was extremely insightful. I really appreciate the post, I've been looking into starting up a social media marketing consulting business targeting small businesses more than larger corporations and was most worried about pricing. So thank you, and I look forward to reading more of your posts!
Dec 1 Posted 3 years ago
I sat with a client just a couple of days ago who I had built a dashboard for showing him the a very broad over view of listening capabilities social offers. The look on his face when he noticed a negative comment about his business in the bottom right of one of the columns. I sat in his office and together we addressed the issue and the unhappy customer. I walked out of there realizing just how valuable we are. It isn't necassary the platforms we play around in everyday that make us experts or gurus or whatever. It's the ability to provide proven results in real-time.
If I had never taken the time to put myself in his client shoes and think and talk like they wouild. Would I have even had that column in place? Would that customer ever be addressed and resolved. Who knows...
Nov 28 Posted 3 years ago
great thoughts, the best way of approaching this is to get as much information as you can from the business that relates to achieving their business goals.
Nov 27 Posted 3 years ago
Great article! What are your thoughts on, pricing plans for creating and managing a one time digital/or social media marketing program for a client?
Nov 26 Posted 3 years ago
I did not know that 75% SM professionals charge lower than their SEO counterparts. Thank you for mentioning this.