How Colors Affect Your Purchase Decisions

Spencer Ploessl
Spencer Ploessl Designer/Digital Marketer, Synecore

Posted on April 13th 2014

How Colors Affect Your Purchase Decisions

What color signal does your brand project?

With the average human brain processing visuals 60,000 times faster than text, it's important for brands to recognize the important role that color plays in purchasing decisions. 

Check out the video below to see exactly how colors portray emotion and influence consumer spending habits: 

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Spencer Ploessl

Spencer Ploessl

Designer/Digital Marketer, Synecore

Artist by inclination and graphic designer by trade, Spencer sees the world through a visual lens. Having earned his B.F.A in Graphic Design from the University of Wisconsin-Eau Claire, Spencer is always experimenting with near-future concepts. In short, Spencer knows digital. Currently, Spencer is tasked with managing Synecore’s integrated digital marketing process. When not in the lab creating paradigm-shattering designs and badass video content, Spencer’s interests include snowboarding, foosball, and sampling obscure craft beers.

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