Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How To Convert Visitors to Customers With Your Web Copywriting
Posted on June 23rd 2014
Do you have a lot of visitors to your site? Do you do a happy dance every time the number increases or you see someone from a faraway country stop in?
It is really exciting to see all of those numbers and all of those people, but eventually it becomes exhausting and overwhelming when those visitors leave and never become customers. Turning them into customers is important and now is the time to do just that; but how does one go about that? This blog is going to discuss five ways to use web copywriting to convert visitors into paying customers.
How Web Copywriting Helps Convert
1. Get the Blog Going. We say this time and time again, but it is crucial when you are trying to convert visitors into customers. “How does blogging do this?” Blogging gives you the opportunity to become an authority in your field with Google, helping you rank higher on the search engine results page (SERP). The higher you rank, the more visitors will come. Once the visitors get to your site, they’ll begin reading through your posts and deciding whether or not your company is worth their hard-earned money.
If the visitors like what they see, they could just add you to their RSS feeds and keep up with your blog. This is where hyperlinks become important in your blog. If you add them throughout your blog posts, you have a higher likelihood of getting visitors to other parts of your site and to your products.
Did you mention a service or product similar to yours such as dog grooming and gourmet food? Hyperlink those terms to your specific service or product, showing readers you do exactly what they are reading about. This will help convert those casual readers into consumers quickly. Never underestimate the power of the written word, especially on the Internet!
2. Publish Yourself. Getting your content published in various formats around the web will also help convert visitors to customers. You can publish Whitepapers, which can give potential clients detailed information about your company or you can publish press releases to make people aware you exist. These are great ways to create interest in your product all while giving potential clients the information they all want. These forms of web copywriting can help act as an FAQ of sorts.
3. Email Is Not Dead Yet. An important part of web copywriting is email. Many seem to think email marketing is going away, but that is simply not the case. We all check our email first thing in the morning and the last thing before we go to bed. We are all hopelessly addicted to the Internet and email, which gives you a perfect opportunity to market your company. Encourage visitors to sign up for your newsletter when they stop by to read your blog. You’ll be surprised at the amount of people who will sign up if given the choice. Don’t force people to because this tends to scare people off. Give them a choice and then send out weekly or bi-weekly emails about services or new blog posts to keep interest alive in readers.
4. Research Your Audience and Keep Researching. Research is the name of the game when it comes to converting visitors into customers. The more you research, the more likely you will hit the target perfectly. Business2Community says that by providing information regarding your services and industry, visitors will already know if you meet their needs. This gives potential clients enough information about your products and shows that you are worthwhile.
Another excellent way to research your visitors and industry is to formulate case studies. A case study will tell an interesting story filled with facts about your current clientele and success rate, which will encourage those reading it that you are a company that is trustworthy. A case study will help you beat your competition and can also help you see any changes that need to be made for your company.
5. Landing Pages Are Crucial To Creating Customers. A crucial way to use web copywriting to convert visitors to customers is having an incredible landing page. Landing pages are great for taking visitors to the location you want, instead of them going to the overwhelming front page. You may think that customers want to see that front page, but the reality is most people find the main site to be confusing no matter how organized it is. Do you have a specific product you wish to sell to your visitors? Send them to that landing page. This is a great way to generate leads for your company.
Let’s take a quick look at a few handy tips for your landing page:
- Make sure it is simple and only has the basic information you want your visitors to see. Don’t overwhelm them with tons of images and other information about your services; stick to a specific product. This will cut down on any confusion your visitors may have, helping to make them into paying customers.
- Make sure people can navigate around your site easily. The harder it is, the less likely visitors will want to pay you for any service or product.
- As with all web copywriting make sure you are friendly with visitors. If you site is hyper professional, this will come across as snooty and arrogant. However, if you are friendly or down-to-earth, this will come across as someone people will want to work with in the future.
Converting visitors into customers isn’t very difficult if you follow the above steps. The more you cater to your visitors, the more they will realize your company is a great one to work with. Don’t be too upset if this doesn’t happen over night. Sometimes it takes a little while for visitors to realize that they want to purchase items from you, but soon you will start watching your customer base grow to meet your website’s visitor rates and that will be a good day, indeed.
The post How To Convert Visitors to Customers With Your Web Copywriting appeared first on Express Writers.
Photo Credit: Copywriting and Conversion/shutterstock