Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How To Create A Profitable Facebook Fan Page
Posted on May 14th 2012
Social media has revolutionized marketing in a short amount of time. One key ingredient to successful marketing of your product or brand is maximizing your potential profits from social media outlets. Many business owners get caught up in the mechanisms of social media and forget that it can, and should, be used to drive their revenue. Building awareness of your venture is an important step of the process, but, if that awareness does not yield profits, then you are not reaching your potential. Successful business owners separate themselves from the pack and create memorable pages to steer their efforts to maximizing profits.
Separating Yourself from the Pack
To utilize your fan page effectively, you must try to avoid the social media fluff that pervades so many pages. Many business owners get stuck in the rut of counting their fans and not communicating with those fans. A great way to distinguish your page is by providing real value to your fans.
Providing solutions, or links to solutions, is a great way to connect. Your product or service should be part of that solution so you can generate revenue from fans’ interest or questions. However, you can also branch out and direct your fans to businesses and pages that you feel are of genuine value and that you have built mutual relationships with through social media. More specifically, you can set up your page to include memorable content, links, and advice.
Creating Memorable Pages
Creativity is king. Many social entrepreneurs strive to find the perfect format that is equally entertaining and informative. Bright colors and social media incentives can definitely help bring an audience to your page, but what will keep the audience coming back? You must add value to your page. Here are some ideas:
Tutorials: Whether it’s a free or paid tutorial, your audience has a chance to educate themselves and learn from experts. Supply the information and training to empower your audience and leave them wondering what knowledge they will gain the next time they enter your site.
Business Resources: Those tricks of the trade you gather can be imparted on your audience through a list of resources provided on your page. Your audience will appreciate the information and possible contacts to help them establish themselves. This can also include a list of software applications you find useful in your day-to-day business.
Special Sales Promotions: People love deals, and they will check back with your page periodically if they believe you present great deals. You’ll want to create a variety of promotions that could derive from the season, holiday, or new product you have to offer. Combine the promotion with customer testimonials and reviews to add personal value and connection.
Custom Fan Page Tabs: These are essential for building rapport and return audiences. The audience will appreciate the extra effort that goes into customizing material for their needs. You can be creative and offer a variety of items that a fan can choose to customize, and the fan can keep informed and entertained by developing their own unique take on your page and the information it provides.
The most important strategy to remember is that you want your page to remain current. An audience will skip your page if they feel it is outdated or not maintained. You should always be on the lookout for new information you can share and new questions you can answer. Keep your page fresh, modern, and exciting. By adding a few flourishes to your page and focusing on how your strategies affect your revenue, you can create a page that commands your loyal fans and reaches out to a new audience.