How Creativity Can Help Boost Online Sales

The Connor Group
Ryan Ernst Director of Communications, The Connor Group

Posted on May 1st 2014

How Creativity Can Help Boost Online Sales

ImageAs digital marketing and advertising has changed throughout over time, function has slowly gobbled up form, one click, like, page view and web lead at a time. It’s 2014. And Don Draper ain’t walking through the doors of your boardroom with a storyboard anytime soon.

But creativity and imagination still play a huge role in digital marketing – a role that can drastically boost online sales in any industry. They’ve certainly helped our business grow.

When it comes to marketing your company, showing off your services and products in a clever manner is a key component to capturing the imagination of the consumer. Creativity will instantly distinguish you from the competition. Not only will your brand appear to be a trendsetter, it will be.

Below, we’ll highlight four creative ways that can help your business generate online sales. They should be key not just to your strategy, but to your overall digital marketing mindset.

VideoStunning Graphics:
Having compelling graphics throughout your website and social channels is an absolute must. Invest in graphic design work, photography and above all else, attention to detail. All will provide you with returns. When a visitor comes to your website and sees amazing imagery, they will be captivated by your company. Implementing a creative strategy with graphics will help you soar past the competition and result in more people inquiring about your company. You’ll regret not implementing this creative strategy sooner.

Video:
A study by eyeviewdigital.com shows that using video on landing pages can increase conversion by 80%. Videos increase the length of time people stay on your page, giving your brand message longer to sink in. This rich form of media on your website will make your company seem larger while clarifying your overall brand message.

CopywritingCopywriting:
Have you ever taken the time to examine the verbiage on your website? Is it clear and concise while helping the visitor navigate through exactly what they are looking for? Keep in mind, you’re losing a reader with every sentence. Keep your image simple and keep the most important information at the top. We strongly recommend setting up a Google Experiment within Google Analytics platform where you can test two different pages to see which one performs better. This will help you gauge which messaging resonates the best with your web audience!

Personality:  Let’s face it, so many website are dull and boring. When a brand actually conveys its true personality, the consumer will be more connected with it. In the bio section of your website, in addition to professional photos, add an interesting fact about each associate that actually has some personality! This is also a great conversation piece when meeting with your customers. Like + Share

Keep in mind, sales is sales. Watch any great salesperson and you’ll see the way they capture the imagination of the person to whom they’re selling. Creativity always will have a place in that process. It might not have the direct correlation in an uptick in business as spending more money on advertising. But in the long run, creativity will make people connect with and share your brand. That means more clicks, more likes, more page view, more web leads. And more sales.

The Connor Group

Ryan Ernst

Director of Communications, The Connor Group

Ryan Ernst is the Director of Communications at The Connor Group. The Real Estate Investment firm has Pineville Apartments, First Ward Apartments, Uptown Apartments, Arboretum Apartments UNC Charlotte Apartments in Charlotte, NC.  The rental community leader also has Northwest Austin Apartments, SoCo Austin Apartments, South Congress Austin Apartments and Southwest Austin Apartments in Austin, TX and West End Apartments and Brentwood Apartments in Nashville, TN. 

The Connor Group utilizes digital marketing and social marketing on a daily basis to drive traffic to its website. We will share articles based on success stories that we've seen over the years that can help other online marketers. 

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Comments

The Connor Group
Posted on April 30th 2014 at 2:56PM

This article will give you a better understanding of how creativity is used in everyday situations.Using creativity can potentially boost your online sales if you follow these simple steps!

The Connor Group
Posted on April 30th 2014 at 2:59PM

This article will give you a better understanding of how creativity is used in everyday situations. Using creativity can potentially boost your online sales if you follow these simple steps!