How Do Women and Men Use Social Media Differently? [INFOGRAPHIC]

andykinsey
Andy Kinsey Head of Digital Marketing @ RedStar, SEO Andy

Posted on September 2nd 2013

How Do Women and Men Use Social Media Differently? [INFOGRAPHIC]

Are men from Goggle+ and women from Twitter? Are women from Pinterest and men from LinkedIn? Not entirely. But there are trends in social media use that depend on gender. This infographic gives the lay of the land. Where is the demographic that you are targeting? 

 

Social Media   Men vs. Women social media 2

 

andykinsey

Andy Kinsey

Head of Digital Marketing @ RedStar, SEO Andy

Andy is the founder and primary blogger at SEOAndy.com a free internet marketing resource for small business owners. Andy is also the Head of Digital Marketing at RedStar Creative. Find Andy on Google+

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Comments

Joël Cheuoua
Posted on September 2nd 2013 at 7:39PM

Very nice post!

It seems like things haven't changed since I posted similar stories earliest last year in my blog (So, what's up with men? and another on How Americans are keeping in touch).

We also have a similar gender schism with our birthday card app: about 80% of our users are female. And the vast majority of the men using it are age 18-34. It does actually match with the figures from the greetings cards industry that shows women are the main demographic when it comes to trying to make others feel good.

Now, I'm male. And while I'm ok to admit that sometimes I very poorly express my sensitivity or fail to act on that very basic human trait that is empathy, I always have in me - at the very least - the interest and drive to improve.

So I can't help but keep wondering what's really up with us...

Christine Steffensen
Posted on September 3rd 2013 at 2:48AM

Thanks for the statistics. As a female, I value Pinterest the most because vivid presentation of information that I want works for me. In marketing, it speaks how we design images and properly distribute them to what social media best approves of your content. Informational Images and infographics play well in Pinterest, while videos and gifs in Google+. But don’t take my word for it, I still believe it’s in a matter of preference and your style of delivering content to your own target market.

Vivek Pereira
Posted on September 3rd 2013 at 10:59AM

Yes it’s quite true that men are from Google+ and Linked.in and women are from Pinterest. However, I’m not sure about the fact that there are more women on Twitter than men. In the past couple of years, I have observed that there are more men on Twitter than women especially in India. I have also noticed that there are more men indulging in interactions, mentions and retweets. So, if the ladies are in a majority, they have certainly managed to maintain a low profile i.e. they have been a silent majority!

Darius Douglass
Posted on September 3rd 2013 at 12:54PM

Great info!