Sep 2 Posted 1 year ago
I generally find that the experts are all too keen to tell people how it should be done, often without any evidence. Then there are those that work in social media and are generally too busy to spout off about what they do.
From my days as a journalists, other people can call you an expert because that's their opinion.
Sep 1 Posted 1 year ago
I'm a bit "over" the whole social media expert topic. My twitter feed is full of posts from a few "experts" with banal encouragement to have a good attitude, tweet x times a day, or telling me what the next big thing will be. Oh, and the best; "The ulitmate secret...www. please-click-my-link. c0m.
IMHO, I recognise a social media expert when he or she posts a relevant, insightful article or blog with a headline that tells me what I'm about to read. I don't really care if this person has a Klout score of 20 or 426. That's the person I want to follow.
Aug 21 Posted 1 year ago
Many of the known experts admit to using assistants, virtual and otherwise, to help them appear to be online consistently and to create content consistently. So, also look to see what they do offline. Experts share their expertise often by teaching, coaching, and speaking. Also, as "social" media experts they are generally social in person at industry conferences and panel discussions.
After some frustration with many so called "experts", I wrote a similar post last year titled 10 Ways To Spot The Fake Social Media Marketer. Please leave me your thoughts in the comments.
Aug 16 Posted 1 year ago
Social media experts are found online sharing information and connecting wherever they can. A good cosultant will obviously be using a blog as it forms the hub of all social media marketing activity. They will also be familiar and up to date with how to use the various applications like Twitter, LikedIn, Facebook, online PR, bookmarking applications and others.
Aug 15 Posted 1 year ago
Yeah, take your point, Jerome. I noted in the piece that there are always exceptions - if someone were able to explain their expertise in the way you've described, I'd put them in that category, though I do think the majority of experts will have an established presence, of some form, to refer to (even if that isn't necessarily under their personal profiles). Thanks for reading.
Aug 15 Posted 1 year ago
Nice article in light of my recent inquiry on LinkedIn - namely about being able to identify the top 3 social experts in any market or country - however I think one needs to be a little careful discerning between working experts and brand-building ones. There are a lot of very competent very execution-oriented folks out there who by virtue of their work and value have no time (or desire) to build their own brands by blogging, expressing thoughts, or just being provocative in general. Matter of fact I would argue such behavior could potentially hurt someone's hiring prospects in certain cases.
There are several silent behind-the-scenes folks out there who should still be taken seriously into consideration even though they're not particularly active on channels and/or publishing content.
Just saying :)
Webinars On Demand
February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...