Sep 2 Posted 11 months ago
I generally find that the experts are all too keen to tell people how it should be done, often without any evidence. Then there are those that work in social media and are generally too busy to spout off about what they do.
From my days as a journalists, other people can call you an expert because that's their opinion.
Sep 1 Posted 11 months ago
I'm a bit "over" the whole social media expert topic. My twitter feed is full of posts from a few "experts" with banal encouragement to have a good attitude, tweet x times a day, or telling me what the next big thing will be. Oh, and the best; "The ulitmate secret...www. please-click-my-link. c0m.
IMHO, I recognise a social media expert when he or she posts a relevant, insightful article or blog with a headline that tells me what I'm about to read. I don't really care if this person has a Klout score of 20 or 426. That's the person I want to follow.
Aug 21 Posted 11 months ago
Many of the known experts admit to using assistants, virtual and otherwise, to help them appear to be online consistently and to create content consistently. So, also look to see what they do offline. Experts share their expertise often by teaching, coaching, and speaking. Also, as "social" media experts they are generally social in person at industry conferences and panel discussions.
After some frustration with many so called "experts", I wrote a similar post last year titled 10 Ways To Spot The Fake Social Media Marketer. Please leave me your thoughts in the comments.
Aug 16 Posted 11 months ago
Social media experts are found online sharing information and connecting wherever they can. A good cosultant will obviously be using a blog as it forms the hub of all social media marketing activity. They will also be familiar and up to date with how to use the various applications like Twitter, LikedIn, Facebook, online PR, bookmarking applications and others.
Aug 15 Posted 11 months ago
Yeah, take your point, Jerome. I noted in the piece that there are always exceptions - if someone were able to explain their expertise in the way you've described, I'd put them in that category, though I do think the majority of experts will have an established presence, of some form, to refer to (even if that isn't necessarily under their personal profiles). Thanks for reading.
Aug 15 Posted 11 months ago
Nice article in light of my recent inquiry on LinkedIn - namely about being able to identify the top 3 social experts in any market or country - however I think one needs to be a little careful discerning between working experts and brand-building ones. There are a lot of very competent very execution-oriented folks out there who by virtue of their work and value have no time (or desire) to build their own brands by blogging, expressing thoughts, or just being provocative in general. Matter of fact I would argue such behavior could potentially hurt someone's hiring prospects in certain cases.
There are several silent behind-the-scenes folks out there who should still be taken seriously into consideration even though they're not particularly active on channels and/or publishing content.
Just saying :)
October 06, 2015Tuesday, October 6th at 12pm ET/9am PTExclusive, Live Webinar from Social Media Today Any good marketer knows that social selling is the next f...
September 15, 2015At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automa...
July 15, 2015Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...
July 15, 2015How do you ensure your brand is communicating its core image -- and value -- consistently and effectively over time? Social content plays a...