How Do You Turn Blog readers Into Paying Customers?

Keith Griffis Director, Marketing -,

Posted on May 27th 2014

How Do You Turn Blog readers Into Paying Customers?

blog conversion

Blogging can be an amazing experience. It can also be the most draining, tiring, frustrating, and demoralizing thing you will do as an online entrepreneur. The main reason for this is that it takes a really long time to see results from your efforts. 

I have worked with countless bloggers who all complain about one major thing: making money. First we need to address the elephant in the room: Blogging is not a business model.

Let me repeat that: Blogging is NOT a business model. Blogging alone only serves to attract a specific audience to your blog based on your topic. You need to put a business model behind it in order to monetize that content.

There are a few ways to accomplish this:

1. Put ads on your site.

This is the easiest, yet least useful and most damaging approach. It pays you a small amount when people leave your site. Or you could sell banner ads, but you are compromising your blog readers attention by enticing them to leave your site. 

That is counterproductive to your goals. You want MORE people on YOUR site, not leaving.

2. Link to Affiliate Products

Affiliate products are usually information products , but can be physicial products. This can be much more lucrative, but again it sends people away from your site.

3. Create a digital product (ebook or video course)

A digital product of your own can be a huge step forward in keeping your readers consuming your content. An ebook is a great place to start or even a paid webinar. Webinars are great because you can repurpose the content after the event.

The major obstacle to this model is that you need to keep producing ebooks or find new customers in order to continue to grow your revenue. 

4. Create a Membership Site

The best way I have found to keep people engaged with your content while building your blog audience at the same time is through membership sites. A membership site is where you post exlusive content for your blog readers behind a password protected area. The content can consist of detailed tutorials, webinar replays, video courses, audio downloads, and articles.

In the past this was difficult, but with some of the new tools this can be very simple. For example, provides a free way to create a membership site in minutes. You can then link directly to your membership area from your blog using an image, link, or add it to your navigation bar.

Photo Credit: Readers Into Customers/shutterstock


Keith Griffis

Director, Marketing -,

Keith Griffis is the co-founder & Director of Marketing for - The easiest way to create your own how-to membership club and monetize your passion. Build your own club for free with no technical knowledge at

Keith is also a Keynote Speaker, has hosted seminars at MIT and the Enterprise Center, and is a featured writer and runs one of the largest Online Marketing & Advertising Meetup Groups in Boston with 1200+ Members. He has hosted events with Chris Brogan, Jared Easley, and other major marketing personalities.

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