How to Find Key Online Influencers

BradFriedman
Brad Friedman President, The Friedman Group, LLC

Posted on May 12th 2013

How to Find Key Online Influencers
 

online influence

Influencers reside in every knick and cranny on the web. They share stories about brands. The more influential they are, the more impact their stories have on the success of a business. Active web users create about 500 million impressions or data points on products and services per year, yet 80 percent of these user impressions were made by a mere 6 percent of users on social media.

Certainly this begs the question: how much of our time, effort and money is spent targeting those that aren’t influential with our branding messages hoping to spread the word about our product our service? Is this an effective way to spend our time?

There are key platforms that are known for measuring online influence, the most popular being Klout. It’s primary goal is to build a deeper understanding of personal influence and gauge online the influence of others on the web.

Klout has recently taken their platform and kicked it up notch with a new service being rolled out called Klout for Business. Business will receive complimentary analytics that reflect how and where influencers are engaging with your brand.

Business can access a dashboard that lets you know if you’re engaging key fluencers on social networks where they are most active. Of particular interest, Klout tells you which topics your audience influences others on. This feature helps target your marketing efforts about your brand.

Okay, very illuminating, excellent!

One nagging question remains. Are all influencers that have the same amount of online influence built the same? Do we reach out to these inflencers in the same way? Traackr believes that have an answer and a service that addresses these questions and offer a solution.

Traackr identifies influencer types and suggests engagement strategies targeted to each type of influencer. Check out their infographic the Many Faces of Influence to discover 10 key influencer archetypes and how to get them sharing stories about your brand.

 

BradFriedman

Brad Friedman

President, The Friedman Group, LLC

Brad Friedman is a “Recovering Attorney” living in Denver, Colorado. In 2010, Mr. Friedman parlayed his passion for technology and his business, legal and marketing savvy into the creation of The Friedman Group, LLC. Brad has developed a group of highly skilled people to work with individuals and businesses to develop strategies that enhance their online presence and engage clients, prospects and referral sources through the power of inbound and social media marketing.

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Comments

dbarnes8841
Posted on May 13th 2013 at 2:49AM

Thanks for this post! This speaks of a great way to build our brands!

foley12
Posted on May 13th 2013 at 12:24PM

I think there is something to be said for people who are following a brand but are not necessarily influencers.  These people, while not being the most likely to post or comment on a brand, still make decisions based on what they see on social.  These people still have a valid opinion on brands that can be influenced by what is put out there.  I think one of the biggest misconceptions with social is that just because people aren't saying anything on social doesn't mean they are not listening. 

BradFriedman
Posted on May 13th 2013 at 4:52PM

Aisling, you raise a good point. I agree that people who are not commenting may be listening. A Brand's strategy should keep this in mind and tailor messaging to this specific audience. The challenge is to get listeners to buy and then spread the word. I suppose that even if you can get a listener to buy, that too is a win. Sometimes though, brands have to determine where to spend their money. Often times it is not on the listener, but on the influencer.

shbeckham
Posted on May 13th 2013 at 7:48PM

Agree that the brands have to make a decisions about where to focus their social media spending. Some people may listen to social media and spread the word in different ways; maybe not through sharing or commenting on social media, but through making purchase decisions and telling friends and family about their experiences. However, it is important to tailor their message to the influencers, who may be able to reach more listeners than the brand itself.