How to Humanize Your Emails to Make a Real Impact

jasonverdelli
Jason Verdelli CEO, Phase 2 Solutions, LLC

Posted on March 24th 2014

How to Humanize Your Emails to Make a Real Impact

Why Email Sucks

Email is boring, time consuming and heavily distracting. I would say 10% of the emails I receive are relevant (i.e. clients, staff, prospects, etc.). The rest are social media notifications, promotions or junk emails. Moving to Google Apps has helped cut out most of the junk thankfully. I’m sure your situation is similar. The emails I receive from people trying to sell me something usually end up in a “to-do” folder (if I remotely find it interesting). The real problem when on the other side of the message is how to make sure your emails leave a real impact.

Making Email More Human

The solution, I believe, is video email. Video email breaks through the barriers of regular (text-based) email. Think of how many emails you wrote in the past that were completely misinterpreted. Think of how many emails you wrote that didn’t receive any replies. Think of how many emails you wrote that took more than 30 minutes to compose. Well, with video email, you can kiss all of that goodbye.

Below is a sample process of creating a video email. This particular example is using a new brand we developed called Send Video Emailsendvideoemail.me

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So the next time you think about following up with that customer, saying thank you or introducing yourself for the first time, think video email. With Send Video Email you can even receive an email notification when your recipient watches your video. How about that for a follow up tool?

What are your thoughts about video email?

jasonverdelli

Jason Verdelli

CEO, Phase 2 Solutions, LLC

There is nothing in today’s world of modern technology that we can’t learn from over 10,000 years of civilization. History has taught us the power of uniting a purpose-drive community, small or large. Communities save lives, bring cures to diseases, help others in need and so much more. This is why I get out of bed everyday. My purpose in life is to help organizations create a culture of community for a greater good.

It took me years to really discover this passion of helping people and organizations unite their communities. I started my company, Phase 2 Solutions (an online marketing company), back in 2005 and for the most part the first 5 years. Like most that come out of college into the working world I wanted to make money and “live the American Dream”, but there was something missing. I struggled for years like any other business person in their first few years trying to grow a business. It wasn’t until a few years ago when I met one of my now business partners that ask me probably one of the most important questions I have ever heard. He said, “What greater purpose are you serving for the world? When they bury you in the ground, what do you want to have left behind to this world?”. I was shocked and never really thought about what I was doing for those first few years that way. This is what drove me to where I am today.

This is a quote that helped shape my mindset:

“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
- Steve Jobs

Here is another quote that also helped:

“Be the change you want to see in this world.”
- Gandhi

Answering this question took several months and wasn’t easy. I looked at all of the puzzle pieces floating around in my head and started to put them together. I had been doing online marketing for years. Being the outgoing person that I am, I naturally enjoyed connecting people together. I put these 2 things together and realized that in today’s world more than ever, there is much more accessibility to unite purposeful communities together that serve a greater good. With the power of new social technology and strategic direction I could help many people and organizations harness the power of a purpose-driven community.

As I discovered this passion I realized a monumental flaw. The growth of social networking and digital connectivity, although a great pool of opportunity, actually makes it much more difficult for people and organizations to focus people’s time and attention. The more social networks that pop up, status updates to read, emails to read and ever growing distractions that naturally come with increased connectivity make it ever more challenging. This is when I saw the opportunity to create Social HubSite, a platform to help people and organizations build a purpose driven community while still staying connected to ever-growing expansion of social networking. I knew this was the first step in leading me to my vision.

This is the quote that inspired me to take my technology talents to develop Social HubSite:

“Without a paper – a journal of some kind – you cannot unite a community.”
- Gandhi

Social HubSite is a central online hub and community that is for a specific purpose run by a person or an organization. I learned that it is not just the technology that is important in uniting a community, but the way it is run. You can have the best technology in the world, but if you don’t understand how to grow and effectively manage your community, the benefits are far from reachable. This is where I realized that myself and my company was really responsible for helping organizations create a “culture of community”. In short, a culture of community is the way you run your online community and the way the members of it are interacting. It is the core to which communities either grow or die.

This premise of building a culture of community with an online community is not only the reason why my company exists, but also the purpose behind my blog. I want to inspire and give direction to people and organizations that want to make a difference by tying in a purpose-driven online community with the community that exists in real life. The goal being to get others to build trust behind the purpose of your community and to take action to support the purpose of your community.

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Comments

Jason,

I had not thought of this one, what an awesome idea. I'm sure it would get customers attention more than the regular old text emails that come and go all day long. Have you been able to measure the success using them? 

Lisa,

I have had a lot of success with video email. I get a lot of WOW responses, I think just for the general fact that they rarely get video emails from anyone else. From a business perspective, I see the highest value of video email in new introductions. It's very hard to make an impact in one email with new introductions so what I do is send a video email. This allows me to get my personality, body language and other positive traits found in face-to-face communication that otherwise would be lost in text email.

The shear fact that you are doing a video email shows you are vested in the relationship. Most people won't understand actually how easy it is to do it, but they don't need to :)

Thank you Jason for responding to my questions. I have received one similar type email from a person when they go on vacation, they leave a funny video clip til they get back :) Very unique as well. I can see how the video would work in that way.